In this article, we present you with a detailed explanation of Google Ads, how it works, and some common myths
surrounding this tool. If you have ever wondered Google Ads what this Google advertising platform, also known as Google
Adwords, is all about and why it is one of the most popular digital marketing tools, keep reading!
Google Ads is a powerful digital advertising tool that allows you to manage your ads on the Google platform. Through it,
you can have greater control over your advertising campaigns and reach your target audience effectively.
Now, let’s debunk some of the misconceptions that exist about Google Ads. It’s important that you don’t get carried away
by rumors and have a clear idea of how this tool really works and how it can benefit your business.
So get ready to discover everything you need to know about Google Ads and its impact on the world of digital marketing.
Let’s get started!
How does Google Ads work?
Google Ads is Google’s advertising management platform, algeria phone number list which can appear on search engines. YouTube and more than 35 million websites that are part of the company’s partner network.
Advertisers can choose different specific goals to achieve with their ads, such as getting more visitors to a particular
website. The budget for these ads is completely customized and payment is made when a person clicks on the ad or performs another selected action, such as a conversion.
Text Ads
When people search online, they usually have a clear intent. One of the possible intents is purchase intent, which
motivates those looking to buy to research products or services that meet their requirements. This is where text ads come into play.
These ads use keywords, which are short terms or phrases that what do you want to say? the advertiser is willing to pay to appear among the first results when someone types them into the Google search engine.
Advertisers create text ads and group them by objectives and keywords, all with the aim of winning the platform’s internal
auctions and appearing among the selected ads. Since there is only space for 6 ads, the algorithm will select those whose keywords are related to the offer and the quality of the ad.
A well-crafted ad with relevant specifications will receive more clicks, increasing the chances of a sale.
Image Ads
You’ve probably come across them while reading an article: those thailand data boxes that interrupt your reading
accompanied by a call to action to click. These ads can be annoying for many people, and it is even known that more than 95% of image ads are not relevant.
Given this shocking fact, it is crucial to create Google Ads attractive designs and place ads on web pages that really offer the opportunity to obtain clicks.
Although graphic ads do not always generate clicks, they are an excellent opportunity to strengthen brand positioning, that is, to attract the attention of the community and remain in their memory through visibility.
Remember, if people don’t click on the image, Google won’t charge you for displaying it unless you’ve selected a pay-per-impressions option.