Complex philosophical ideas are not for most websites. However, text clarity is often a tougher nut to crack than it might seem at first glance. Simply saying what’s on your mind, as concisely as possible, usually takes many times more time than writing a long, exhaustive text.
Moreover, what the author understands may not be understood by others. If you don’t want to invest directly in user testing, at least have your colleagues read new texts on the websites. Did they understand what the poet wanted to say? Did they understand it before they lost their attention?
Text structure
Look at your website as a precious space where nothing should be missing or left out. How the text is structured is just as important as the content itself. To put it bluntly – most users will read the headlines and, at best, the first few sentences. That’s where the hard part comes in – will they stay or will they leave?
It is therefore worth spending enough time investor database thinking about what you need to include in the text, why, and in what order.
Does your page have logic? Can the user find the headings where they are looking for them? Can they navigate the text smoothly and not get lost? Seconds matter.
Keywords
The SEO perspective on content is a separate topic. However, we are dealing with errors in text. So the basic question is – have you used keyword analysis to the maximum? Are the keywords in the resulting text on all pages where they can do their job?
It’s not uncommon for copywriters to get so caught thailand data up in their content that they forget about SEO. The good news is: it’s never too late to fix it.
Does it have juice?
The texts are ready. You’ve followed all the rules, maybe even read copies of the textbook or listened to podcasts. Hours and days of work behind you.
And now the main thing: is it still you? When you defining the target group and user get some sleep and look at the texts with fresh eyes – does your company speak through them?
The customer will forgive you for minor mistakes if they feel they recognize you from the website and that you wrote it for them.
Do you need a consultation on your website texts? Or do you need to write new ones? We’re here for you!