SMS Benefits Comparison: vs. Push Notification
Opt-in :
On both channels, users must have opted in to receive messages . Until recently, it was still possible to start sending push notifications without recipients having to provide explicit written consent, but on iOS and starting with Android 13, consent is now mandatory .
SMSIn the case of notifications via , the customer’s explicit consent generally implies that the customer gives his consent by providing his telephone number or by signing up to a mailing list.
SMS However, in terms of subscription rates, push notifications are not the same! SMS The subscription rate for push notifications ranges from 0.5% to 15% , depending on the device and industry (source: Mobile Services), while the subscription rate for push notifications is closer to 70%.
Visibility and commitment:
SMS In a conventional setup, it is visible on a locked screen and triggers a sound or vibration when received. This ensures maximum visibility . SMS When a message is received, users can read it, click on a link, or reply.
It is easier to miss a push notification, which is often visible for only a few seconds . Push notifications can appear as a banner, on the locked screen or when unlocking. They can appear in a list, individually or overlaid with other notifications. Their display depends on user preferences . Control over visibility is therefore very limited.
In terms of engagement, push notifications have their advantages. They can include sms promotional campaign action buttons, deep links, and allow users to perform actions directly within the application. All without changing environments, for a seamless experience.
Memory :
SMS Push notifications can be easily ignored or deleted without being read, while messages are often opened and read immediately after receipt (90% are read within 4 minutes). SMS For important or urgent messages, it is therefore preferable to .
User Experience :
SMS is a well-established and familiar form of communication for most mobile phone users. They are integrated into the standard messaging application of every phone. On the other hand, recipients have less control over their preferences regarding your sms equipping administrations with ugap communications and typically only have the option to subscribe or unsubscribe.
With push notifications, the user is king . They have a lot of control over what type of notification they receive, how they receive it, and how the messages appear on their device.
Personalization:
In both cases, companies uk data can use user base segmentation to send targeted and personalized messages based on user preferences, behavior, or demographics. This allows for more personalized, relevant, and tailored messages, improving engagement.