If you have found a pattern in your target audience, working with the persona is very interesting.
Another important definition for an AdWords campaign is geolocation . With this knowledge, you can correctly target your audience, improving your business and making better use of advertising platforms.
If you’ve made it this far, your AdWords campaign is already very good, but it can be improved even more!
Whatever strategy you have, not just
In terms of ads but in general, it should be monitored
Monitoring the performance australia email list of an action allows you to correct problems, identify better opportunities and optimize your resources. Furthermore, how can you know if your goals are being achieved without performance analysis?
So, we’ve separated the main metrics that you need to know and monitor to ensure the efficiency of your AdWords campaign.
4.1. Conversion rate
Conversion rate is the metric that relates the efficiency of strategies to market opportunities. Each visitor to a website represents a potential customer, but for various reasons, each company is only able to convert a small portion of its visits.
Some opportunities are lost due to
Mistakes made by aero leads the company, others due to the fact that visitors themselves use the platform to evaluate shipping and shopping cart prices, without yet making a purchase decision.
To calculate the conversion rate, you need to know two parameters: the number of visitors to the website and the number of completed orders. Remember that this analysis must be temporal, that is, with a defined time interval. The calculation is done as follows:
Conversion Rate (%) = (Number of Sales / Number of Visitors) x 100
The result is obtained how to get replies from ctos & cios as a percentage. According to a survey published by Experian Hitwise the average conversion rate for Brazilian e-commerces is only.