Targeting CIOs, CTOs, and IT managers with cold outreach is a pain as they are often flooded with emails.
So, how do you make your cold email stand out and get replies?
In this article, check out how Victor, Co-founder bulk email marketing services of Scalability outbound growth agency, transformed an email by a SaaS company that targets CTOs and CIOs for more replies.
Cold email mistakes to avoid if you want to book more meetings
Introducing the client acquisition email
Offering SEO services, Social Media management or any type of a campaign that requires creative work is super difficult.
For starters, there are many talented competitors pitching the same pitch. But, more importantly, it’s difficult to prove to your prospect that you can bring positive ROI because in most cases they won’t have the patience for it.
That’s why the essential component of every email outreach is understanding your core audience.
When it comes to content, I basically if you want to know more about see it in two forms. You’re either going to educate and inform your audience about something they have interest in or you’re going to entertain them with something that’s funny or viral.
The email template you’re about to see has the goal to educate. The topic is – “Why 2019 is the Year of LinkedIn + #1 Strategy to Seize the Opportunity”.
Obviously, you have some super light text personalization with a dynamic image as the main attention grabber. On that note, using personalized images for email campaigns brings INSANE results.
Who is this email template for?
I think everyone can tweak the image, the topic and the text for their own use. It doesn’t have to be about LinkedIn and you can change the time frame on the job data X axis to be more relevant to your business. Don’t worry, you have the blank template you can edit in lemlist.
The majority of people who will use this are probably hardcore marketers, SEO professionals, link building grinders, Social Media managers, content people, SaaS entrepreneurs, startup founders etc.
Now, for this particular example, I’ve chosen LinkedIn as the main topic and pictured myself as if I worked in a digital marketing agency. But again, you can easily tailor this cold email template so it fits your target.