Are you wondering if using a Marketing Automation tool could be beneficial to your business? Marketing Automation consists of using a tool (software or web) that automates customer relationship marketing tasks. This allows for personalized reactions based on the consumer’s behavior in their customer experience on an internet medium or on the company’s social networks. The tool is configured to provide the most suitable content to the customer or prospect, at the ideal time for them… The most important work is undoubtedly choosing the switch to Marketing Automation tool that will correspond to the specific needs of the company. Phone Partners , offers companies support to deploy a tailor-made Marketing Automation strategy … So, are you ready to discover the great benefits of Marketing Automation?
Marketing Automation: Delivering the right message, at the right time, to the right person
Thanks to Marketing Automation , your messages are personalize on all levels (content and message, time, channel, products or services highlighted).
Indeed, each digital interaction carry out email data by your customers with your company via the company website for example, demonstrates an interest in your products or services and can be use to start an exchange.
With a good Marketing Automation tool, any digital interaction of an Internet user with the company can be capture and transform by the company into a relevant business opportunity.
Marketing Automation: Ensure a relationship specific to each contact (prospects and customers)
Personalization is now the key to addressing each of your prospects and customers. A personalized relationship and a calibrated and timely message, delivered at the right time, has a better chance of turning into a business opportunity than a common and global message to all your customers or prospects .
At Phone Partners, we are convince of the importance of a good customer relationship well before the fashion of customer centrics . With the era of all digital and its multitude of communication channels offered, it is essential to put the human relationship back at the heart of the relationship between the customer and the company.
Marketing Automation: Guarantee the nurturing of your prospects and the loyalty of your customers
Marketing Automation is a great way to how to check a future employee when hiring maintain or strengthen a marketing relationship with prospects. It helps to nurture an initial contact, to offer the services best suited to the prospect, and also to better understand the prospect, their situation and their needs.
By creating scenarios, or workflows, adapted to each prospect or customer in the purchasing journey, your marketing automation strategy will feed on itself in order to advance in the customer relationship.
Marketing Automation: Ensuring the consistency of your sales pitches
By creating a global Marketing Automation strategy, you clean emai allow yourself to implement a consistent sales pitch throughout the customer experience. In this way, you reduce the number of interlocutors but make your voice unique, regardless of the channel used.
Marketing Automation: Lighten the workload of your teams by automating actions
As experts in the field of business development and, in particular, in Marketing Automation, we support you in the adoption of this tool by defining your needs according to your objectives and by developing specifications. We study the responses of Marketing Automation software providers and recommend the solution best suited to your company. We support your teams during the implementation and configuration of the Marketing Automation tool and we train your teams in its use, so that you are completely autonomous when using it. As with each intervention, we measure the initial results and carry out corrective actions if necessary.