Ten and more tips on how to create an effective newsletter. Here’s what to do and what to avoid in terms of email marketing according to a research by GetResponse
Every day, more than 319 billion emails are exchanged , by over 4.03 billion people in the world .
Also thanks to the pandemic, which has inevitably changed. The habits of many people, the number of email messages. Seems destined to grow to 4.48 billion whatsapp and digital marketing by 2024. It is no coincidence that the ease with which emails can be. Sent has inevitably led, in the current landscape, to the massive and indiscriminate. Sending of a large amount of mail. If with the advent of social media the boldest predictions seemed to. Give email marketing up for dead , many of the current statistics demonstrate that.in reality, this is not the case at all, and the numbers cited. Above are a confirmation of this. In fact, email is a powerful channel with an unparalleled reach. For those who know how to use it correctly and with an unprecedented roi: even today.87% of b2b marketers use email as a distribution channel for newsletters. And dems or simply to spread new articles or blog posts.
Here is a list of 10 best practices suggested by. Getresponse to better plan and manage the newsletter, in the different steps that make up the entire email marketing campaign.
The Doorbell Test: Choosing a Name
You can think of an email as ringing a doorbell at your front door. The answer to the question “Who is it?” either prompts you to open it or not. Likewise, the name you enter in the “Sender” or “From” field of an email is crucial to your open rate.
The sender, in fact, qualifies the even though i’m not a golfer person who sent the message and declares who the communication belongs to. For this reason, it is necessary that it is recognizable and not generic, with careful form and without spelling errors. It must also have a clear identity , perhaps using a person’s name, linked to the company.
Even the object needs celebrity
The subject line of an email anticipates the content.
The secret is to find the right words to anticipate what you want to communicate in the email, playing with creativity. On the length of the subject, however, it seems that both the opening rates and the CTR (Click-through Rate) increase as the number of characters increases. The texts of the subjects with the best performance therefore have between 241 and 250 characters.
The preheader, this unknown
The preheader, along with the sender’s name and the subject, is one of the first things that catches the reader’s eye. It’s true that some of them will open emails just for the subject, while others will open them just for the sender’s name. But the preheader is not vietnam data a sideline at all, on the contrary: in campaigns where the subject is short, the preheader is the element that stands out the most.
In fact, it can clarify the subject line and add that little something extra that gets emails opened. According to research by GetResponse , in Italy, messages with a preheader have an average open rate of around 26.2%, while those that skip the preheader have rates around 21.76%. Yet, only 11% of emails sent have a preheader.