According to the latest data analyzed by GetResponse, the average opening rates in Italy exceed 30%, while the click-through rates are around 3.3%. As a first tip, it is important to always remember that when a welcome email is sent to new subscribers and new customers , it is always the person themselves (or their brand) who introduces themselves and speaks. For whatsapp marketing service this reason, if the first impression is not positive, goodbye: the user could click directly on the unsubscribe button.
A very useful tip is to thank the new subscriber for joining the mailing list and to offer a promised incentive in the subscription form, whether it is a white paper, a discount coupon or a free product. These “tricks” not only add human quality to the communication, but also create the conditions for future loyalty. And just like the welcome email, the thank you page also actively supports the email marketing strategy.
Knowing the metrics and knowing how to read them
Three tips for measuring a campaign better? Knowing the acronyms of all the key metrics , knowing what they stand out for, repeating them out loud.
But the open rate alone does not reveal whether the campaigns have been truly effective. Among the metrics to take into account when analyzing email buyers while these events may campaigns, there are certainly the email open rate , the click through rate, the bounce rate, the unsubscribe rate , the spam complaint rate, the click-to-open-rate, the delivery rate, the revenue per subscriber, the deliverability rate and the vanity and actionable metrics.
In reality, the best time to send newsletters varies greatly depending on the industry and the audience: since the difference between one day of the week and another is not much, you have to choose the one that works best for your company and your audience. The best practice is to send emails using a send time optimization algorithm , such as GetResponse Perfect Timing. These tools automatically adjust the send time for each individual subscriber, based on their previous behavior.
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it would be useful to them. For the newsletter, as for any other marketing tool, the basics of storytelling apply: be useful to your audience .
Use simple language, short sentences and not too convoluted . People have less and less time, so reading your newsletter must not be something complicated, otherwise they will not open the next ones. Or worse, they will unsubscribe. You can choose to speak in Tu, addressing your reader directly, to obtain a result of greater familiarity and closeness; alternatively you can choose the You, as if you were speaking to your entire audience (a choice that I would advise against) or use informal language. In any case, there is no wrong or right solution. You evaluate based on your email marketing project and the audience you want to reach.
As for frequency, however, the GetResponse study reports that sending just one newsletter a week can get the highest average opening and click-through rates , compared to those who send two, which leads to an opening rate of 19.5% and those who vietnam data send three, 9.26%, while only 5.39% and 3.93% send four and five emails respectively. In essence, to understand what the right frequency is for sending newsletters, it is important to evaluate the action performed by the user : to abandon the database after the umpteenth sending: in this case, perhaps the number of emails sent is certainly too much.