You could create the most compelling text that could potentially attract new customers and increase sales, but if you send it at the wrong time you could risk getting a low level of engagement. On the other hand, a less attractive SMS, but received at the most opportune time of day, could get much better results and maximize business opportunities.
Best time to send SMS:
To identify the best times to send business SMS, we can evaluate various factors, depending on:
- of the day
- of the objectives
- of the sector
Best Time to Send Business SMS Depending on the Day
Weekdays
The best time to message customers on weekdays is in the morning or afternoon. People are more likely to check their phones for notifications during the early hours bulk mail masters of the workday, between 9:00 a.m. and 12:00 p.m.
Another window of opportunity for weekdays is the evening, when customers are typically not working and relaxing on their phones. This is typically between 5:00 PM and 9:00 PM, but it is recommended to narrow the time frame to 7:00 PM to 9:00 PM to account for peak curbside pickup times.
Weekend
Weekend mornings are a great time to maximize your customers’ attention and send a text before they’re busy enjoying their free time. We recommend sending texts between 10:00 AM and 12:00 PM on Saturday or Sunday. Another great time to send texts is Sunday afternoons between 4:00 PM and 7:00 PM. During this time frame, customers are typically winding down from the weekend and getting ready to start a new week.
In general
In any case, we recommend avoiding night-time deliveries : considering that over 50% of people keep their cell phones on during the night, waking someone up at 3 in the morning is clearly not the best way to make a customer happy!
Esendex gives you the ability to set a do-not-disturb time slot for sending SMS.
The best time to send business SMS depending on your goals
SMS Marketing
SMS marketing is the kind of marketing that generates leads, promotes services or products, and increases brand awareness. Some of the main use cases include the impact of clear expectations on team performance sending discount codes or launching a special promotion.
Transactional SMS
Transactional SMS are those that contain time-sensitive information and/or help customers use your services and products. Examples include payment confirmations and appointment reminders.
These types of messages are typically triggered by a customer action, so they can be sent at any time. When the customer makes a purchase, send a confirmation SMS immediately to avoid any potential misunderstandings. Appointment reminders should be sent at least 24 hours in advance, to allow time to reschedule or cancel the appointment.
The Best Time to Send Business SMS by Industry
Catering
Restaurateurs can use SMS to send offers, promote new uk data menus, collect customer feedback, and manage reservations or orders. Most people go to restaurants in the evening, so the best time to send a mass SMS is in the afternoon, before the customer has decided where to dine.
If you send a text too early, the customer may forget about the message, while if you send a text too late, they may choose a competitor. It is recommended to send messages to customers between 3:00 PM and 5:00 PM, especially on weekends. If you have a takeaway, pay attention to big TV events, such as major football matches, and increase orders by sending a campaign before kick-off.