It is a process that has to do with user decision-making . It is said that there is a conversion when, within your Website, Email Campaign or Social Networks, Internet users carry out the expected action (whether it is clicking a button, completing a Form, making a purchase, etc.).
When someone makes a purchase, they are said to have con whatsapp data verted. This generally refers to converting a website visitor into a customer , but it also refers to any action you want the consumer to take.
For example, if it’s software, the first step to conversion is usually getting users to agree to start with a trial version. Whereas for marketing or real estate agencies, conversion is generating a qualified lead or prospect.
A great alternative
to achieve conversions is to direct users to a Landing Page , that is, an independent page that serves to direct traffic for a Marketing Campaign.
Unlike a home page, which contains generic information, Landing Pages guide visitors toward a single objective aligned with the action you want them to take.
Directing traffic from your Marketing Campaigns to the main page of your Website is not the most convenient option since there are too many actions available there. Visitors will find a lot of information
Conversion through Inbound Marketing
The conversion process has different stages:
2) Through tools such as Email Marketing or Chatbots, that person is accompanied to encourage them to take the final step and make the purchase .
3) Once they have bought your products or services, it is much easier for them uk data to do so again, but to do so you must motivate them . How? Through content that interests them . Carry out Upselling and Crossselling campaigns , and you will have more chances of turning them into a prescriber.
#DopplerTip : Consider the cost per lead . Everything has a monetary cost but also a time investment, so every time you decide to implement a certain action, think about whether it is really worth doing.
It is important to distinguish between two types of conversions:
Micro conversions: These are sets of actions that take this helps you understand how your place once you have traffic on your website. For example: lead generation, webinar registration, newsletter subscription, eBook downloads, scheduling an interview or appointment, etc.
Macro conversions: These are economic conversions, which involve money. These are the direct sales that you manage to make.