Has your campaign been successful? Have you achieved your goals?
Another of the great benefits of Email Marketing is being able to thoroughly evaluate each delivery to correct errors, think of new objectives, improve strategies or know with certainty what the strong points of a Campaign were.
Through the metrics that tools like Doppler allow you to analyze, you can optimize your results exponentially every time you send a shipment.
Governments: An Industry That Stands Out
Most of the concepts that apply to the private sector also serve to implement an effective Email Marketing strategy in the public sector .
However, the goal here is not to generate wealth or income, but rather to in email data volve citizens in events that contribute to building a community and to report on public situations.
According to several studies comparing the effectiveness of Email Marketing between different industries, Governments are one of the areas that achieve the best results . They tend to have a high Open Rate , a high CTR and low Unsubscribe rates.
Does it interest you? Well, it is natural if you carry out campaigns with quality content and well segmented . Surely, if you do things correctly, all users (citizens) will be interested in the topics discussed since they contribute to their social, economic, cultural or political development.
If you want your campaigns to stand out, we recommend writing your emails in a very personal ws data way and sending them specifically for important dates for your audience. This will surely be of great value to citizens and will strengthen the bond with them.
Nobody wants to be left out
With all these benefits, it is no wonder that many governments are already taki how to estimate what you will sell on the day of your ng advantage of the power of Email Marketing . Even the White House is using this tool and it has given them great results!
So, if you are in charge of communication for a Government at any level, put these tips into practice and reach citizens in the most efficient way!
Don’t you have an email marketing tool yet? Create a free account on Doppler and take advantage of all its benefits !