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CRM: What it is, What it is for, Types and More

Customer Relationship Management (CRM) is essential for companies that want to improve their relationships with their customers. In this guide, we will explore what CRM is, its importance, available types, and how Uno’s CRM stands out.

What is Customer Relationship Management?

Customer Relationship phone number library  Management is a customer-centric approach to managing and improving relationships across all touchpoints of a company. This includes acquisition, service, after-sales support, and retention. The goal is to centralize customer information for a complete view.

What is the approach for?

Customer Relationship You can even offer a discount free  Management helps companies better understand their customers, personalize service, and increase sales. It improves operational efficiency and strengthens customer relationships. It also allows you to track customer interactions from the first contact to the sale, ensuring a consistent experience.

Types of CRM

There are different types of CRM, each  cuba business directory with its own specific features and functionalities:

Operational : Focuses on automating sales, marketing and customer service processes.
Analytical : Uses data analysis to better understand customer behavior and identify purchasing patterns.
Collaborative : Focuses on integrating company departments to ensure a consistent experience across all touchpoints.
Strategic : Aligns the company’s business strategies with the needs and expectations of customers.

Uno CRM: A Comprehensive Solution

Uno’s CRM stands out as a complete solution for effective customer relationship management. With advanced features such as kanban visualization and appointments, it is very versatile. In addition, it offers detailed history, integration with Google Calendar and WhatsApp, file attachments and telephony. Furthermore, it allows linking to the order screen to generate proposals and orders integrated with sales opportunities.

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