Insert a recurring column . A thematic content that returns periodically serves to retain the reader, who when he opens your email will immediately look for that column. In this case give free rein to creativity. It could be the photo or product of the week, the meeting or discovery of the month, the link to the unmissable article. And so on
Create distinct sections
For the same reason as the column, if there whatsapp blasting are different sections in your newsletter, it is a good idea to indicate them with small titles and graphic dividers. your email to consult and read them. It is up to you to decide what to include: an editorial of yours on a topic or a personal reflection, a preview of an article from your blog with a link to the site to read it in full, a series of interesting links that you have found on the web and that your audience might like.
Take care of the newsletter footer . The footer is the final part, the one at the bottom where you can find the important information: your name and email address, your social links, the button to share the newsletter and especially the one to unsubscribe. I know, it’s not a nice thing, but you absolutely must give the possibility to unsubscribe to those who don’t want to read you anymore and it’s very annoying when the “unsubscribe” link isn’t immediately available.
Extra tip : a good book to read
on the topic of how to create a newsletter is Dear Friend, I’m Signing Up : Designing and Writing Newsletters That Work by Nicole Zavagnin. If you’re interested, here I interviewed her in my newsletter to talk about email marketing.
For your convenience, I’ll list the main ones:
Substack : fast, intuitive, free, perfect the fedramp was falsely, in my for those who want to focus on writing and are thinking of activating paid newsletters for readers in the future;
Mailchimp : a classic, perhaps the most used, you start paying after 10 thousand monthly sendings;
Revue : platform integrated with Twitter, you can activate it with just a few clicks from your account;
MailUp : super professional and reliable, but it doesn’t have a free plan;
Sendinblue : in the free plan unlimited contacts, but a maximum of 300 sendings per day;
GetResponse : Free plan up to 500 contacts, unlimited sending.
The data I have reported to you could
change over time, these are the plans proposed by the different email marketing services at the time I wrote the article.
Another thing to keep in mind: all these vietnam data platforms provide many other useful services for your newsletter. They are not only useful for collecting contacts and sending emails to your readers. You can use them to create a landing page (or a website) where you explain your project, and e-commerce , if you already have them; to read the data of your newsletter : that is, how many people open it and which links they click inside.