much more successful than the previous one which still focused heavily on the casino aspect. The Human Algorithm and Distance from Perfect This made this entirely Portent’s Ian Lurie spoke about one concept that brings some clarity into the sometimes confusing and conflicting world of SEO: distance from perfect. Ian’s point is that the Google algorithm changes over time – what is good today could be bad tomorrow – but what doesn’t change is the human algorithm, what the human considers perfect (puppies!) and imperfect (scary rat-like creatures which will haunt you in your dreams!).
While perfect is unattainable
you can minimise the distance from perfect. What you want to doctor database ask yourself is this: “Will this move me closer to perfect than my competitors?” As an example he showed that of the Weather Channel (weather.com) being outranked by Accuweather, despite having a much higher authority. Why? Because weather.com uses JSON content and Accuweather uses server-sided content. Another example was duplication. While the use of canonical tags brings you closer to perfect than nothing, no duplication at all brings you even closer.
Broken links? Fix them
Images in social posts? Make them support your message. This can be applied to many other areas, such as targeting in paid search, page load speed etc. Simple, right? You can find Ian’s slides here. SearchLove also featured sessions from Will Critchlow, Rand Fishkin, Larry Kim, Phil Nottingham, Wil Reynolds and many other influential professionals in the SEO industry. You can check out the full list here. Read more from other SearchLove attendees on Twitter or join the SearchLove London LinkedIn group.
If you attended SearchLove
London this year, what did you think? What were your key takeaways?This week we’d like to present a guest post from Content Strategist Monica Nastase of Changing Travels. Content strategy – this buzzword that many companies use and even want to apply to their website, but are confused and don’t really know where to start. If that’s you too, don’t worry, many businesses go through the same head-scratching phase. The starting point for you is the hard cold truth: you’re not in control of your business anymore, your users are.
According to a study by
Corporate Executive Board, 57% of prospects have decided on a purchase based on online information, before even contacting you. You’re used to telling your customers you’re the best. Listing your “unique” products or services, talking about your leads but also in getting company history and your achievements, used to bring in the business. But today there is one issue: the Internet has flipped the business world on its head. The promotional messages,
Ineffective, disturbing, expensive
Due to the continuous stream of promotional messages all around, users have become immune to them and started to search for “the real” information egypt data about products. The internet helps them with peer review sites like Tripadvisor or Yelp. So, what can you do to stay in the game? Study your audience Besides delivering excellent products and services, stop centering on yourself and start focusing on your audience. Study your target market, what motivates them, and what needs they have.