Using email marketing software is a great way to streamline the process of sending messages to your customers. Litmus is a great choice and is used by various marketing teams. It can help small and large businesses create emails, test them, and track their progress.
However, it may not be ideal for everyone. We’ve put together these eight Litmus alternatives to help you compare each option. That way, you won’t spend money on an email marketing platform that won’t fully benefit you. Let’s take a closer look at them now:
1. Mailerlite
Mailerlite is a solid email marketing tool. Even though it may not look pretty, it can help you launch your email marketing campaigns quickly. As far as Litmus alternatives go, this is a good alternative, but the approval process may confuse you a bit in the beginning.
Characteristics
The rich text and drag-and-drop editor lets you phone number list easily create email campaigns. You’ll also find newsletter templates and access to e-commerce options.
The website builder helps you grow your audience and attract people to your website. From there, you can create beautiful landing pages, embedded forms, and popups. In addition, it is easy to manage your subscribers and deliver the best message through segmentation.
Advantages:
- Granular segmentation available
- Organized Navigation
- explanation of advanced functions
Disadvantages:
- Confusing approval process
- Outdated user interface
- Some email templates
AdPrices
Mailerlite has a forever free account option how to create high-converting, constant contact popups for free that allows you to send 12,000 emails and have 1,000 subscribers.
From then on, the plans are quantitative, so you pay more depending on the number of subscribers. It costs $10 per month for 1,000, $15 per month for 2,500, $30 per month for 5,000, and $50 per month for 10,000 subscribers (all with unlimited sending).
Who is this for?
Mailerlite uses a guided approach and adb directory offers easy-to-understand explanations, so it focuses more on the needs of email marketing beginners. It still offers advanced features, making it suitable for large businesses.
Good reading: The 5 Best Mailerlite Alternatives That Will Surprise Every Marketer
2. MailChimp
Mailchimp is well suited for beginners and experienced marketers alike. It has a mix of amazing features and a clean interface so you can get up and running quickly.
Characteristics
Most email marketing tools focus solely on sending and creating messages, but Mailchimp helps you take your brand online with custom domains and websites.
You can also create better emails with the design tools and templates available. There’s even an AI-powered creative assistant to create custom designs in just a few seconds.
Automation is also easier. Add a personal touch without much effort and reach your customers at the right moment.
Advantages:
- In-app tips included
- Advanced analytics and reports
- email responder templates
Disadvantages:
- More expensive than other litmus alternatives
- navigation problems possible
- Little support at low levels
AdPrices
With Mailchimp, you get a forever free plan with one audience and 2,000 contacts. You have access to the website builder, creative assistant, marketing CRM, and various landing pages and forms.
Next up is Essentials for $9.99, and you get three audiences and 50,000 contacts. The free features are included in the price, but there’s also A/B testing, custom branding, tons of email templates, and multi-step journeys.
Standard is just $14.99 per month for five audiences and 100,000 contacts. All the Essentials/Free features are included, but you also get custom templates, dynamic content, send time optimization, and branching points.
Finally, there is Premium for $299 per month for unlimited viewers and 200,000 contacts. All features are available, such as multivariate testing, advanced segmentation, and comparative reports.
Who is this for?
Mailchimp is perfect for all types of marketers and you don’t need any email marketing experience to use it.
Good reading: Top 5 Mailchimp Alternatives: Take Your Email Marketing to the Next Level
3. Sendblaster
Many of the other Litmus alternatives are cloud-based, but Sendblaster is different. You download the software to your computer and can compose emails on demand without being online. It still has modern features and is a good fit for those who prefer proprietary software.