How to integrate social networks into your b2b sales strategy? What is the place of each and how to take them into account without making a mistake? Indeed, a communication error on social networks can be fatal, just as a careful sales strategy can enhance the company’s image while attracting new customers. Facebook , Twitter , Linkedin , Youtube or Instagram … Each network has its codes to address its users. At Phone Partners , as b2b marketing experts, we offer companies multi-channel sales strategies that take social networks into account as a whole. Also, we provide you here with some keys to integrate social selling into your b2b sales strategy.
Social networks and btob marketing: personalize the approach
Just as we don’t address all our phone number library customers verbally in the same way, it is important to personalize each approach through several means:
– The choice of social network : in fact, is your presence logical on Facebook, Twitter and Linkedin? How do you dose your approach? In addition, is your client sensitive to one network rather than another?
Many structural parameters will also come into play: the offer, the product or service you are proposing as well as the way you want to communicate around it. In short, it’s all a question of flexibility, adaptability and personalization. This is why your social marketing must be carefully worked on in advance by experts to deal with all situations.
Social networks and btob marketing: which network and which message?
The choice of dealership solutions: automate used car data acquisition channel and message should not be made uniformly or randomly. Several networks are available to you and when using them, various communication channels. So, Facebook, Twitter, Instagram, Linkedin… Which network for which message? Everything is a question of personalization, it is important to be supported to define the best strategy for your company as well as your interlocutor.
Social media allows you to share information you can spot on the web and share it with your community, establishing yourself as a curator and expert in your field.
You also have the opportunity, and it would be a shame to deprive yourself of it, to create and promote your own content in an inbound marketing strategy . Articles, videos, visuals… Create your own speech by creating communication specific to your company.
Social networks and btob marketing: animate your community
Communicating on social networks is an clean emai opportunity to build your community and get to know it better in order to address it directly. It is therefore important to follow the statistics of your pages, as well as information about the users who follow you.
Comments, whether positive or negative , deserve special attention. Personal messages allow you to enter into a private conversation with another account, regardless of the network.
It is possible to create automated messages on Linkedin for example, but we advise you to always personalize them to a minimum.
In your community, don’t hesitate to highlight your partners as well as your current customers with a view to building loyalty . You can use various levers: “liking” their publications, sharing them, commenting on them, communicating via direct messaging, etc.
As you will have understood, a community is a wonderful breeding ground that says a lot about you, your customers and your prospects.
Social networks and btob marketing: the paid advertising service
Social networks offer many paid advertising services… How do you choose the format that best suits your offer? Your presence must be a skillfully measured and effective cocktail. This is where you can entrust your request to btob marketing experts .
The most interesting thing about paid social media ad services is probably the opportunity to target your prospect or customer quite precisely. That’s the whole point of these huge databases!
It is also very interesting to follow your statistics and draw conclusions for the future. In addition, social networks are great trend laboratories to stay in tune with the times.