While the benefits are obvious, how can a business start sending SMS if it has never used this channel before? First, before you start thinking about the message and planning your first SMS marketing campaign, you need to have a database of “authorized” mobile numbers to target .
In other words, you must have a list of mobile phone numbers available, for which you must have previously obtained explicit consent (“ opt-in ”) for marketing SMS, in compliance with the current legislation on the.
The larger your contact list, the greater the chances bulk email marketing services of success of your campaign. But creating and feeding a database for SMS marketing requires time and commitment: how can you grow the numbers available? How can you increase the opt-in rate among your contacts? Here are our suggestions.
Grow your database for SMS marketing
Leverage your website
In today’s digital age, a website tends to be the first point of contact for most businesses. You can create a pop-up on your site that offers customers an attractive offer when they sign up for your SMS services. When customers complete an online purchase, you can also ask for their contact information and confirm whether they want to stay in touch via SMS.
Use social media
Social media is a great tool that can be used to increase SMS opt-in rates, as most businesses already have a large following on multiple social platforms. It’s important to cross-promote and take an omnichannel approach, as you may not have the same type of following on Instagram as you do on Facebook or Tik Tok. It’s also a great way to generate new content and offer your followers special discounts or incentives.
Use your physical store
If you have a brick-and-mortar store, you can use this space to generate interest in your SMS services. At the checkout, you could ask your customers analysis of wechat mini program functions if they are interested in receiving discounts and personalized offers via SMS. You can use posters or flyers to advertise the benefits of receiving SMS. Don’t forget to remind your staff that they must collect, in the correct manner, as many numbers as possible; you could also organize an internal competition to motivate your staff.
Organize a contest via SMS
Running a contest is a popular choice for entrepreneurs looking to grow their SMS marketing database and increase their social media following. While it can generate a lot of buzz, it’s important to note that this method is most effective in the short term. To generate the most leads, be sure to create a sense of urgency, set a low entry threshold, leverage partner networks, and offer an irresistible prize.
Provide valuable content
It is worth remembering that increasing opt-in rates for SMS marketing also means decreasing opt-out rates, i.e. the percentage of those who, after having given consent, withdraw it. To this end, you need to make sure that the content sent via SMS is valid and relevant to the uk data recipients. Do not spam your customers with dozens of messages a day, but keep the communication simple and direct. You can also personalize messages by segmenting your database by age, gender or preferences. This will improve the customer experience and promote a healthy relationship with your brand.