Use tools such as Optimizely, Unbounce and Leadpages, or Google Analytics content experiments to run split tests Review your donation forms: avoid “form creep” by removing unnecessary steps and questions. Don’t make your supporters Provide as many options think too hard during this delicate process, but make it easy, quick and simple. Be safe: move to https and reassure donors that their payment details are protected, by providing visual clues such as security seals and other safety signals such as padlocks and boxed-in forms Offer a variety of payment options: don’t assume that every user has a PayPal account or credit card – or that they want to use them.
to make it easy for supporters
to use their preferred payment method. Do bc data philippines search marketing: even if your budget only allows for basic SEO, make use of Google Ad Grants to leverage pay-per-click advertising opportunities and attract more donors. Be mobile-friendly: make sure your site is responsive and works well on mobile devices. By only focusing on desktop, you may be losing out on a potentially devastating portion of potential donations.
Do you have any other tips
How does your charity attract donations online? Let us know in the comments! Want to increase your online donations and gain new supporters? Get in touch at [email protected] and let us help.I had the honour of representing Serps Invaders at this year’s SearchLove in London earlier this week. Monday and Tuesday were super busy, interesting and fun and I left London with a ton of new knowledge that our agency will be able to use in our daily client work.
Here are some of the highlights
Unlocking Growth Opportunities with Search Analytics Aleyda (slides here) made an excellent point about how we use search analytics for tracking results, such as traffic, conversions, indexation, rankings etc. but while these are useful for reporting to our clients and bosses, they don’t really help us that much with improving our work on a day-to-day basis. They won’t tell us the answer to questions like this: How come my impressions have increased, the positions are the same but the CTR is down? In order to make this as little time consuming as possible, she gave some great tips on how to get the most of your data and create a matrix that will allow you to get the answers you need for making the most of your opportunities.
She also shared some fantastic tools
some we already use, some new that we will definitely check out: Serpwoo.com Cognitiveseo.com SEMRush.com Deepcrawl.com ScreamingFrog.com popularity is the number Urlprofiler.com Sistrix.com Onpage.org Similarweb.com Buzzsumo.com She also shared this handy directory for marketing tools: motional Targeting for CRO Talia Wolf from Conversioner gave a great talk about emotional targeting by showing a variety of
The three pillars of emotional
targeting are: Make it about the customer. Show it. Don’t just say it. Test concepts, not elements. She explained how to use emotional triggers and the egypt data emotional power of colours to create landing pages that work. Like this: Brilliant, right? They understood while a line like “Are you the next winner?” made it about the. Customer and worked better than the original landing page, the main reason for people playing slots was to Unwind after a day at the office, to “just play. .