Eespite the revolution in this field, email marketing providers in most cases only partially follow the changes and guidelines. Most email is still not optimized for display and use on mobile devices.
Excessive use of text , incorrect selection and inappropriate your email marketing for size of font and buttons are only part. However, of the bad practice and reasons that force the recipient of the newsletter to adjust the view. E-mail suddenly seems cumbersome and unfriendly to the reader. However, and research shows that as many as 80% of recipients delete an opaque and incomprehensible message.
Responsive Email Design (RED)
Optimize your email marketing for mobile recipients. When designing newsletters for smartphones, it is necessary to take into account certain peculiarities. However,
among which the touch screen and the relative smallness of the screen certainly belong . This requires a different adaptation of the content compared to classic screens.
Every part of the message – from the sender, the address, the content and its format, must be adapted and optimized in such a way as to encourage and lead the recipient to fulfill and realize the purpose for which the message was sent. One of the biggest changes in the field of email marketing in the take email marketing service last few years is Responsive Email Design (RED) , which enables the creation of a unified web display and the general usability of the same template on various platforms and devices
Email clients
We also advise you to have your own test e-mail addresses of various clients prepared for this purpose , such as MS Outlook, Mozilla, Thunderbird, Gmail, Yahoo, Apple mail, iOS or Google Android mail, precisely because of their specific format display properties and content , as unfortunately not all clients on mobile phones support Responsive format.
Design with the smaller screen in mind
Optimize your email marketing for mobile recipients. Adherence to such principles enables easier readability even outdoors or in less than optimal lighting ways to position a page conditions . The touch screen provides a different your email marketing for way for the recipient to interact, as clicking on links is difficult due to the use of fingers , which are less precise than a mouse.
We recommend using buttons instead of web links , separated from other text or image elements for ease of use. Despite the fact that the spam data unsubscribe option must be clearly visible, place it at a safe distance from other content parts of the message, usually in the footer of the newsletter.