Now, check out the main mistakes made in an AdWords campaign, which can ruin all your work!
6.1. Not planning the campaign
Not creating a campaign plan is one of the main mistakes made. Without the main definitions, unforeseen events may arise that impact the strategy’s performance.
Make sure all planning is record. Of course, it can change over time, but keep a guide so that everyone involv knows what to do.
6.2. Rirecting visitors to the wrong page
Another common mistake occurs when directing visitors. When creating an ad for a specific product, the user wants to be direct to that product page when they click on the link, not somewhere else.
Some people mistakenly cambodia email list believe that directing visitors to the home page or general product page can make them interest in other offers and increase the number of items in their shopping cart. But that’s not quite the case. By making it difficult for them to make a purchase, visitors will simply close the window and look for another option.
6.3. Over-segmenting
Segmentation should be done very carefully. Segmenting your target audience too much can result in fewer people being reach, limiting the results of your campaign.
Segmentation should help direct efforts to those who may actually be interest in the solutions.
6.4. Not paying attention to the schules
Creating a campaign aero leads and not paying attention to the schule can result in you investing money in something with little or no return. It’s like opening a physical store at dawn and closing it during the day. Don’t do it!
7. Why it is these tools undoubt ly use advantageous to have an agency
A marketing agency specializes in this work. It has experienc professionals who know the right tools for each business.
Counting on this help can guarantee a return on investment, in a faster and more concise way.