You could have the best products, oman whatsapp number data
stellar services, and the most mind blowing customer experiences in the marketplace, but if consumers don’t know about them, does it matter?
Awareness is the first, and sometimes most difficult part of the customer journey. Building trust, encouraging purchases, and creating long-term value all hinge on whether or not a potential customer knows the value your business can provide.
Messaging connects with people on a familiar channel, and is the perfect platform to introduce just how valuable you can be in meeting their financial needs, setting you up for success from the first interaction.
Getting their attention with messaging
Of course you can use spotting a fake image online is harder than you think
messaging to introduce new offerings to potential customers, but how should you approach it? Just sending a link or an image isn’t going to get that much attention. You need to create a sense of value.
What kind of messages provide value? Let’s look at a few examples:
- Personal finance tips:
- Sending small tidbits of information about saving, investing, or planning can lead to meetings with advisors or exploring the financial tools your business offers.
- How-to guides for your company’s products and services:
- Do you offer a planning tool? A virtual assistant? Self-guided customer service? These things can all benefit from a guide, and teaching people how to use them can lead to higher usage of those tools and services.
- Financial lessons:
- Providing customers with educational resources right on their phone personifies value. Giving them the information they need to make informed financial decisions can make you more than just a service provider, and engage them on a deeper level than before.
Measurable Results
Mukuru is one ofegypt data the largest money transfer providers in Africa and a leading. Next Gen Financial Services Platform that offers affordable and reliable financial services to the emerging consumer.
When Mukuru decided to incorporate a faster, more secure, and convenient service channel through WhatsApp Business Platform, it enable more people in Africa to reliably initiate money transfers and access a range of other financial services products across the continent.
So, how did it perform for them?
- $1M+ to date in savings with reduced USSD and SMS costs
- 42% of Mukuru customers use WhatsApp to initiate money transfers
- 25 percent of Mukuru customers list WhatsApp as their sign-up channel of choice
- 15% increase in overall CSAT scores in self service channels since implementing WhatsApp
- Providing customers with educational resources right on their phone personifies value. Giving them the information they need to make informed financial decisions can make you more than just a service provider, and engage them on a deeper level than before.