How do your marketing and sales departments work? Often, these two departments each work independently to achieve their objectives.
However, they have a common goal: to optimize the company’s ROI. How can we recreate the partnership between these two teams? How can we help them establish real teamwork towards a common goal? This is what we offer you with the My Lead Center solution, which includes a personalized audit of your teams.
Marketing and sales departments: two different objectives
To start with a “boat” metaphor, the shop marketing department and the sales department are on the same boat and going in the same direction, only, they have a different vision of their destination. This changes their way of working to move forward, and sometimes, discord can even occur on board, preventing the sailboat from going at an optimal pace.
As you know, the sales department has business- oriented intentions , while the marketing department ‘s objectives are communication- oriented . The objectives of the two departments are different, but the business comes first and the alignment of the marketing and sales planets is essential. Marketing must help frame the objective, and it is a strong accelerator of sales action. In the other direction, without feedback from field results, marketing would have no empirical vision. In short, these two mutually contribute to function. So, how can we give meaning to their joint work?
Marketing and sales departments: optimizing ROI
With the My Lead Center offer , we offer you an audit of your sales and marketing services in order to establish a common strategy for these two entities. Depending on the tools implemented, the strengths and weaknesses of each, the objectives specific to each, we support you in setting up the best strategy .
The common goal of the data on repair work calculations marketing and sales departments: to optimize the ROI of your company. To use the metaphor of the boat: we work so that they become aware of their common destination, and the best means to implement to get there. We enjoy helping you restore meaning to teamwork, and create a human partnership focused on ROI over the long term.
Marketing and sales departments: (re)creating cohesion over the long term
The My Lead Center offer is a monthly clean emai subscription for one year that allows us to take into account changes in your market and adapt your strategy. Our perspective: nothing is fixed in time, everything is in motion, especially in business! The acceleration of processes and the advent of tools force companies and people to adapt with ever greater speed, agility and flexibility to gain, daily, in efficiency and improve their performance. Our mission is to support your teams in the long term and to set up a sustainable partnership, despite external and internal developments.