You already have an idea of where to start. Now, how do you proceed? If you think your potential content allows you to send a few more Campaigns, you can test it gradually .
Generally, a flat is usually a monthly delivery. So, if you want to increase this frequency you can move to one every 15 days and study the results.
What metrics should you take into account? Open Rate, CTR (Click Through Rate) and, of course, unsubscribes .
Sometimes it happens that when the number
A of emails increases, the Open Rate decreases. In these cases, there is no need to despair, but rather evaluate what is happening with the other variables . Perhaps the CTR has increased, the number of unsubscribes has remained the same, and the ROI of the Campaigns has increased.
So, based on the conclusions you draw from this analysis, you can d phone number library ecide to continue increasing the frequency of your shipments, decrease it again, or maintain it.
Of course, remember that the most important thing is to keep your subscribers interested . So, even if the statistics are encouraging, think again about whether your material will continue to be attractive and provide value to your contact list if you increase the number of emails sent.
Find your ideal days and times
Once you have defined the frequency, it is important to correctly select the times when you will send your Campaigns. You can obtain the information to do this effectively from the Reports that the Email Marketing tools offer you .
Oh! And one more important thing. Once you find the right ones and your audience gets used to receiving your emails on a routine basis, try not to make any big changes .
You can change it for a special event or if the holidays are coming up, for example. But if not, keep it; there will surely be people on the other end waiting for your valuable Campaigns on the day and time implicitly agreed upon !
Apply these tips and tell us your results
You now have the keys to finding the ideal sending frequency for you. Were you expecting us to give you the answer? Impossible! This depends on many factors, such as your target, your industry and the type of ws data Campaigns you send.
But rest assured, if you follow each of the tips we have given you, the how Facebook wants us to run campaigns re is no doubt that you will find your ideal pace. Go for it!
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Do you already know what the ideal shipping frequency is for you? What industry are you in? Tell us about your experience .