The difference between the two: Local marketing focuses on the domestic market, competing with national or regional clients. In the case of International Marketing, the focus is on the foreign market, looking at other geographies.
While in the first case most companies feel comfortable because they know the market, consumer habits, competition and potential customers well, in the second case the challenges are much greater. There is a well-defined plan and strategy will be key.
“An international marketing strategy is not just about transferring the efforts made from one country to another. It is necessary to take into account the particularities of each country, adapting your product or service to the new range of consumers.”
There may be synergies, but there needs to be rigorous research into new markets to understand how viable they will be.
How I create my Marketing team
Companies that choose to go global or internationalize only for some markets have to decide how to structure their Marketing team.
In an ideal scenario we should have a central or global physician database team (which is usually located at the company’s headquarters, closer to the decision-making center that defines the company’s common marketing lines) and then have local marketing representation or, eventually, by region/continent/strategic geography.
global marketing team for international marketing
strategyHowever, the costs inherent to such a structure are typically only within the reach of large companies or companies with high volume and turnover. And it may not be necessary, depending of course on the business the microsoft teams app was created specifically model, the stage of maturity your company is in and/or its area of activity. However, it may be essential to have a local team if there are major cultural or time differences.
It is also worth considering the relationship
With the sales department. Close collaboration with the sales force in defining the strategy and its implementation will reduce risk factors and increase the success rate of entering a specific market. The sales dating data team will know the specificities of the local market like no one else. Whether local or international marketing, the alignment of Marketing with Sales is crucial to achieving results and achieving objectives.
Tip: It would therefore be interesting and a competitive advantage to have profiles in your Marketing team with a sales background or an appetite for the commercial component. This will facilitate the connection with the sales team. The opposite, of course, would also be important.