Embedding external content on your website is a great way to improve your user experience, increase visitor engagement, and improve conversion rates. Whether you’re adding videos, forms, social media posts, or widgets, these interactive elements can grab attention and keep people on your site longer. It’s not just about making your website look better—you’re giving visitors a reason to engage!
In this step-by-step guide, we’ll take you through how to embed content on two of the most popular platforms— HubSpot and WordPress. You’ll learn how to easily add different types of content, like videos, forms, CTA buttons, and live chat, to bring your website to life!
What is embedded external content?
Some of you may not be familiar with this term, but you’ve probably lebanon phone number data seen embedded content on a website before. Embedding is the process of integrating external media or features directly into your website. Instead of just linking to a YouTube video on your website, for example, you can embed this type of content directly into your website and make it part of the page. You can embed different types of content, such as:
Videos : They allow visitors to watch videos from sites like YouTube or Vimeo directly on your site, without having to leave your website.
Forms: They are suitable for generating contacts that capture user information directly on the page.
Social media posts: You can embed posts from Instagram or Twitter directly on your website, which will increase visitor interest and engagement.
Widgets: You can add things like live chat or product reviews to allow visitors to interact or rate directly on your website.
Why is it important to embed external content?
Content embedding serves several key purposes:
Improves user engagement: Interactive elements like videos my favorite is to put a main or forms motivate users to spend more time on the site and actively engage with the content.
Increases conversions: Embedded forms or call-to-action (CTA) buttons give users clear instructions on what to do next – such as signing up for a newsletter or purchasing a product.
Improves SEO: Embedded content, like videos, can increase time spent on page and reduce bounce rates, which are key signals to search engines.
Simplifies the user experience: Users can interact with external content directly on your website, improving convenience and overall satisfaction.
Embedding external content vs. linking to content
It’s important to understand the difference between embedding content and simply linking to it. When you link to content, you are taking users away from your site, increasing the risk of losing them. Embedding content, on the other hand, allows you to keep users’ attention by keeping them on the page while providing them with external content.
“By embedding content directly into your website, you ensure a seamless user experience that encourages visitors to engage more with your content.”
Embedding content offers a visual and interactive element that is essential in today’s highly competitive digital landscape. Whether you’re looking to improve conversions, engagement, or user experience, embedded content can play a significant role in your strategy.
How to embed external content into HubSpot
HubSpot is a powerful platform that offers a range of marketing and thailand data CRM tools. One of its strengths is the ability to easily embed external content on your website. Whether you want to embed a video, a lead generation form, a call to action (CTA) , or a live chat, HubSpot makes it easy for you.
Why upload content to HubSpot?
HubSpot’s external content embedding feature is designed to help businesses increase engagement and conversions. Let’s take a look at the top reasons why you should consider this type of content in your HubSpot:
Lead Generation: By embedding forms into your website, you can generate more leads and add them directly to your CRM for processing.
Better user experience: Embedding videos, CTAs, and live chat increases the interactivity of your website and improves overall user engagement.
Integrated analytics: HubSpot lets you track user interactions with embedded content and provides detailed insights into what’s working and what’s not.