Therefore, in this article we are going to see what advantages the Telegram social network can bring and how we can integrate it into our marketing strategy.
Key Features and Benefits of Telegram
Telegram has become one of the most used instant messaging mobile applications in recent years. Currently, there are more than 500 million active users. It is worth noting that it not only has the messaging function, but it offers many more.
What are the features and functions offered telegram blast by this network?
- Telegram offers the possibility of creating a profile using an alias in case you don’t want to log in with a phone number. Likewise, chats are fully encrypted from end to end, and you can even set the function to delete messages after a certain time.
- Creating channels and groups. You can create groups with up to 200,000 people. The difference is that in groups, the administrator decides who can join and who can’t, and in channels, users decide whether or not to subscribe.
- Use of bots. We can automate responses.
- Schedule messages.
- Pin messages. This feature is often used to pin, for example, group rules or norms.
Marketing strategy on Telegram
Once we know all the features and functions it offers, it’s time to get down to work and create our own channel. To do this, we must establish a name, a description, select whether it will be public or private and add the first users. It is important that in the description we highlight the topic it will deal with.
Now it’s time to show you a series of tips to carry ways to save money when purchasing out your marketing strategy on Telegram.
- Set out the objectives you intend to achieve through the strategy. Depending on these, a series of actions or others will be carried out.
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Telegram Business: The new update of the app
Since last March, companies can take advantage of. Telegram Business , an thailand data update that allows anyone to move. Their personal account to a business account and access multiple functions. Basically, a solution designed for those who have a business and need to advertise.
These are the Telegram Business features that you can take advantage of for your business: