“There is no doubt that utility and usability are important, but deprived of fun and pleasure, joy and enthusiasm or excitement, and indeed also of restlessness and rage, fear and anger, our existence would be incomplete.”
This quote belongs to Don Norman , who in his book “Emotional Design” places special emphasis on content capable of generating impact by activating memory and therefore generating emotion .
Following this author, we will give you the steps to take to take advantage of the enormous potential of emotion and optimize it in web design.
Intuitive perception
The appearance of your website can generate positive feelings in the conscience if you work on a design that is thought out beyond what you like, but also what the client likes. This way you can build an emotional bond advertising database of trust and a solid engagement that exceeds the shares on social networks.
User-friendliness: The basis of usability involves creating a website that is so simple for the user that it allows them to master it perfectly and with ease . You must be strategic and create the feeling in the client that they are the ones who master your website.
Contemplation: Memory is so powerful that it allows you to associate a new product with another familiar object that has already been seen or used. Focus your content from an associative perspective and you will see how your users’ mental links will make their memories connect with your products .
Create sensations: There is nothing better than putting yourself in the customer’s shoes. Strive to generate empathy by putting yourself in the other person’s shoes , listening to your users’ requests, knowing what they want and then . A planning sales str consumer data ategies that involve the customer.
Tips to improve usability and web design
Make your site as visual as possible. As the saying goes, “A picture is worth a thousand words .” If you want to sell your product well, focus on a visual design with little text, and you can complemen . A t the material wit surf privately: guide to firefox, chrome and safari browser h videos, infographics, and sounds.
Design your website in the most intuitive and user-friendly way. Be aware that it will be used by people who are used to surfing online as well as those who do not have a broad command of virtual information.