This phrase sums it up well. We are learning. I have not been there in person but today we have found time to review the event in which two people from my team participated in person.
This event in particular has not been worth it. Poor organization, bad location, little networking and few buyers willing to spend. In short, it has not been profitable according to the criteria described in this post.
I have already said this to my team today
I do not value an event by its turnover but rather by its impact on branding and the networking factor. It has been an event that has been held for phone number library the first time. We have been one of two sponsors and the organizers have not even stopped by to say hello. That says it all.
Even so, we have gotten something out of this event. Feedback on products and new learnings on how to get the most out of participating in events.
Contents
1 Being a sponsor
2 Location, location, location
3 Making prior contacts
4 Making time for networking
5 Obtaining market feedback
Despite experience
It can be worthwhile to be a sponsor at this type that are essential for good ranking of event. With a bit of luck, this one would have been better and especially at the beginning, the price-visibility ratio can be good. This is something that we will continue to value in the future without a doubt. It is clear that the more mature the event, the more certain the benefit because you know the visibility it will have (at least more or less). The younger, the greater the risk, but of course, where there is more risk, you can also win (and lose) more.
Location, location, location
If we were sponsors, they could have placed us in thailand data a better place and not in the back corner. This is something that we have to do better next time in a proactive way. It is a beginner’s mistake. But hey, that’s what we are, beginners…
Making prior contacts
It’s not that difficult either. If you think that a large part of the value of the event will be in the networking, then organize yourself beforehand and don’t leave things to chance. We didn’t do it properly either. With the list of vendors, it would have been enough to do the necessary preparation. I think that in one case we did it, but I haven’t asked if we had the opportunity to have a conversation here at the end.
Making time for networking
One thing that was missing was more time to do more spontaneous networking with other vendors. On this occasion we had two sales tables, so according to my team, one always had to be attentive to the other table, so that one person couldn’t stay away for too long.
Getting market feedback
I’ve talked about this in the past. It’s one of the essential advantages of participating in an event with your brand. It’s what you want. In this case, it has had a direct impact on a design decision for a new product that we are preparing. We have a lot of faith in this product. I think it could be a great success.