That’s one reason poland whatsapp number data
why so many marketers have embraced the emerging popularity of business messaging platforms in order to thoughtfully engage their customers throughout each stage of the sales funnel. In fact, one Meta-commissioned study found that 1-in-2 marketers “believe their brand can use [business messaging] to assist customers in the pre-purchase phase.”1
The study further discovered that about 4-in-5 marketers who use business messaging expect the channel to provide a positive return on their marketing investment — a rate higher than those reported for traditional mainstays like television and out-of-home advertising.2
So, in a world oversaturated with marketing messages, channels, and campaigns, why has business messaging emerged as such a stand-out tool throughout each stage of the sales funnel? Below, we’ll review some benefits and best practices savvy marketers can employ with business messaging throughout the customer’s journey.
Top of Funnel: Driving Awareness and Interest Through Ubiquity
If your campaigns are spotting a fake image online is harder than you think
starting to feel like the proverbial tree in our introduction, you may unearth some newfound enthusiasm from customers by engaging them on the device they — for better or worse — enjoy the most: their phones.
We all know that people are glued to their personal devices, but the extent to which this trend continues to grow — outpacing a range of other daily activities — is worth some reflection. One jaw-dropping study revealed that people check their phones almost 100 times per day — about once every ten minutes.3 Another analysis of consumer habits found that in 2018, for the first time, Americans reported spending more time on digital media channels than traditional ones (TV, radio, print publications, etc.) combined.4
Clearly, the rise of smartphone dominance can provide a tremendous opportunity for businesses to reach out directly to their customers.
Middle of Funnel: Directly Engaging Customers In Their “Comfort Zone”
As we proceed down the tunnel, egypt data a marketer’s goal turns from driving awareness about your brand to nurturing consideration. In other words: it’s time to convince consumers that your product or service is the best choice for their particular needs.
Traditional methods, such as customer testimonials, informative FAQs, and deployment of nurture campaigns, will continue to be effective in messaging channels as they are elsewhere. However, business messaging can provide one particular advantage in this phase that’s hard to find in any other channel: direct and real-time interaction with your audience.
This capability drives a deeper connection between the brand and its customers, offering personalized solutions and instant feedback.