We at Interseas really enjoy participating in fairs and events, as we know how enriching it is to be able to be part of these productions and we would like to talk a little about the subject, share more of our experience, since last week we visited an international fair in Germany.
Participating in fairs and events, whether as an exhibitor or visitor, can bring great opportunities and benefits to your company, ranging from learning about what’s on the market, launches, trends, promoting your brand, staying up to date, connecting with people and companies, to making sales and prospecting suppliers, and all of this is possible in a short space of time and usually under the same roof, or by participating in get-togethers that are already planned in the program itself.
Below we have listed some points based on our experience at the events we have been to, check them out:
Networking: building relationships mobile database with potential business partners is the most fundamental strategy for those whose main focus is generating new business. According to a survey by the Institute for Content Development for Executives (IDCE), 80% of executives working in medium and large companies recognize networking as strategic for the
Knowledge: trade shows always provide excellent opportunities to stay in line with the main trends in the market in which you operate. Even if it is not possible to capture a new client or supplier at first, the knowledge acquired at these events is valuable.
Ideal Profile
In order for efforts to be how to engage leads at each stage of the funnel using click-to-message ads channeled and well used when prospecting, it is important to have clearly established in the company’s strategies what the profile of the client and supplier with whom the company wishes to work is.
Analyze who are the suppliers/customers with the best evaluation, highest profitability index and best performance feedback, map standard information from these companies and then formulate the ideal customer/supplier profile for your company.
Use data to your advantage
Make the most of the uae cell number maxim that “data is the new oil” and seek out as much data as possible about the market segments in which you operate directly. Companies specializing in data can help you locate, by region, segment, values and volumes, which companies have synergy with your business.
Preparation
At any event, there is always a need to publicize the participants.
Study, analyze possible competitors, select target clients/suppliers, and then study them so that you arrive at the moment of the handshake and presentation, confident and prepared.
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Until the next article.