Of course, remember to take advantage of the benefits of tools like Doppler to know the best time to send your emails and get an extraordinary Open Rate! Create a free account for up to 500 subscribers, with no limit on emails, and check it out for yourself.
#2 Empathize with citizens
A customized delivery is key in any Email Marketing Campaign . There are many ways to do it, such as specifying the name of the recipient, the subject of the Campaign, the links you include, etc.
How about customizing your mailings based on the sensitivity they may telegram database users list generate in Subscribers ? Imagine that your Government has designed a hydraulic development plan to prevent flooding in certain neighborhoods. Your Campaigns could have different content for those people who live in the community but are not directly affected by these works, and another for those who will benefit from this new initiative.
These types of strategies greatly
A contribute to increasing engagement and thus strengthening long-term relationships . Take advantage of them!
#3 Save budget for other actions
Email Marketing is an economical and effective tool to directly reach each person who makes up your audience.
How much would you save if you sent your campaign to 10,000 people by email, instead of using conventional postal mail or hiring advertising space in some media? It is a question that we frequently ask because it shows how effective the tool is in saving time, money and obtaining the best results .
The profitability it offers is even more
A significant when talking about local governments, which generally have a tighter budget .
So if you want to save money to use for other actions, do not hesitate to design the best Campaigns , to obtain excellent results at a low cost .
#4 Reach all citizens
Nowadays, more and more people have a profile on social networks, but especially when it comes to a yo ws data ung audience . Perhaps it is Facebook that has managed to concentrate a more varied age profile.
But who doesn’t have an email address these days ? Every betting big when creating a start-up or one from children to the elderly has an email address.
In addition, the increasing use of smartphones and other mobile devices allows users to check their mailbox frequently throughout the day. This makes it easier for government agencies to reach all citizens through a single channel, quickly and effectively .