Editorial curation is essential for showcasing podcasts. The startup Elson , create by Carine Fillot , offers an editorialize selection based on human and algorithmic choices. This selection is organized into sounds of the day, playlists, audio series, or thematic collections.
The goal of editorial recommendations is to offer Internet users content they like, but also to break their Editorialize selection base listening habits. The playlist format is particularly suited to this type of programming.
“In our playlists, we mix podcasts that we know will engage with more confidential okx database podcasts that we want to introduce to Internet users. In this sense, our work on spoken audio is very similar to that of our work on music,” says Frederic Antelme, Content Manager at Deezer.
Mathieu Gallet explains the considerable editorial work carrie out on Majelan, particularly in terms of categorization:
” We did a real job of theming with the creation of 600 tags combining current logic and mood.”
Authors’ remuneration
In 2017, SACD create the first native podcast support fund for France Culture. In 2019, it create a second support fund for all stakeholders. The unique feature of this fund is that projects must be submitte by the platforms themselves.
“There are a lot of quality amateur podcasts made by enthusiasts. That’s the challenge for us professional authors. We have to be careful to work with people who have partnerships with rights management companies to be properly compensate,” recalls Claire fait Grr, author and member of the SACD.
“Even though it’s clear that in the audio world
we don’t have the same economic model as in the video world, the creation time is the the complete guide to diy seo same. Writing time is an incompressible and expensive time,” adds Virginie Maire, Founder of Sybel.
The Sybel and Majelan platforms are in copyright negotiations with major historical players such as Radio France, for example. Laurent Frisch, Director of Digital at Radio France, declare in an interview with Les Echos .
The regular emergence of new players demonstrates a booming podcast ecosystem. Historical players and new entrants are positioning themselves, and the market is taking shape. The multiplicity of distribution platforms is a positive for podcasters, who can now freely choose their distribution method. This “disruptive” use of radio could overtake traditional radio programming in the coming years.
” In the UK, native podcasts are now more listene to than radio replays. This is sale lead Editorialize selection base a good indicator for us for the years to come,” concludes Yann Thébault, Director of Acast France.