The Content Marketing Institute (CMI) was found in 2011 and since then, it has been providing interesting secrets on how content marketing can help you position your brand. From paid to organic content, you can dive into articles, research, guides, and even podcasts that will turn you into an inbound expert.
If you are willing to go back to school, there is the Content Marketing University, a center that offers online courses, masterclasses, and trainings.
7. SEMrush
We all have to agree that SEMrush is one of the best online tools for search engine optimization (SEO) . And it seems that they lead by example.
The SEMrush blog is available in 5 different languages and it doesn’t just focus on SEO – you can also learn about social mia best practices, how to leverage other marketing channels to increase brand awareness and lead generation.
We have to admit that our favorite part is the SEO Reality Show , the fusion database behind-the-scenes look at digital marketing agencies. As they call it: it’s a show “to see in detail how marketing winners get the job done.” In it you can find various success stories from different sectors and sizes of companies: from the neighborhood bakery… to digital marketing agencies.
8. The Official Google Marketing Platform Blog
On Google Marketing Platform, you’ll find the latest news and updates that every marketer should know about. If you’re a regular user of Google Analytics products and tools, you might want to bookmark or favorite the application allows you to communicate this page.
The blog is very helpful for both newbies and experts, explaining how Google’s marketing solutions work and how to prepare for future updates. You should keep an eye out for webinars and online events. Plus, you can register for free and watch roundtable discussions where senior executives and Google managers meet to discuss marketing strategies.
9. Moz
One of our favorite SEO tools and software, Moz is dicat to helping businesses increase traffic, rankings, and visibility in search results. And we couldn’t expect anything different from their blog! Written by industry experts, the articles range from “the best tips, research, how-tos, and insights, all aim at helping you improve your SEO and online marketing skills.”
They also offer free training and guides to get you dating data start with keyword research. However, if you want to go a step further, you can also sign up for online courses – but it may require some investment.
10. Metricool
Anyone who wants to improve their online presence can use Metricool as an essential tool. With the help of this platform, you can easily manage, analyze and evaluate the success of your digital content.