Marketers’ top objective philippines whatsapp number data
is building awareness, according to our internal research. But marketing teams also need to show their campaigns’ ROI — and that can be challenging when you’re focusing on the awareness stage.
A business messaging platform can help. With this channel, you can consolidate awareness marketing in one place and track how it’s leading to sales. Business messaging was even the most popular awareness channel in our internal report, with 56% of marketers using it to stay in touch with leads.
Read on to learn how you and your marketing team can use all the classic cold lead nurturing tactics within business messaging platforms.
Personalization
Many marketing teams know that stray links: hateful content, platforms are starting to move
shoppers — including cold leads — want individualized treatment. According to our internal research, nearly half of marketers use personalized offers and product recommendations to engage leads and customers.
Messaging app conversations give your brand plenty of opportunities to offer this individualized marketing.
In our research, 26% of marketers said that sending personalized offers is a key benefit of business messaging platforms. Additionally, 38% of marketers also said they think customers would be receptive to personalized product recommendations on business messaging platforms — compared to just 34% when marketers were asked the same question about all marketing channels.
To send personalized recommendations to cold leads, consider setting up a chatbot on your business messaging platform.
Content marketing
Build cold leads’ egypt data
trust in your brand by offering them high-quality content, like how-to guides and tutorial videos. Shoppers will have a reason to consider your products down the road if you start the relationship by sharing something helpful.
But potential customers may never see your content if they have to dig through search pages and websites to find what they need. Make it easy for cold leads to discover your resources by sharing them through a business messaging platform. A bot or agent can determine what new shoppers need and then recommend the best content right in the chat.
To see how in-chat content recommendations work, imagine a potential home buyer. They search the keyword “loans for first-time home buyers” on Google, which leads them to a website for a bank they’ve never heard of before.