Click-to-message ads are switzerland whatsapp number data
promotions that direct consumers to conversations with brands on messaging apps. The ads typically appear on Facebook and Instagram.
Once a consumer clicks on a click-to-message ad, a chat opens in a messaging app with a brand. The business can set up automated templated messages and replies to appear, so customers can start the conversation right away. For example, a brand might set up an automatic first message that says, “How can I help you?” with pre-set options—like “Explore products,” “Ask a question,” and “Chat with an agent.”
Click-to-message ads work because consumers love messaging tools. People see these apps as a way to communicate with friends, family, and brands. In Kantar’s BusinessMessaging Usage research, 66% of consumer respondents3 reported they would be more likely to buy a product from a brand if they communicated via messaging.
Awareness: Introduce yourself with an ad
Click-to-message distributing and co-producing spoken audio
awareness ads are like a first date with potential customers. They should pique leads’ interest so they want to go on a second date with your brand — or in this case, start a conversation with you.
The ads might highlight your company’s value proposition or they could direct leads to educational resources that build their trust in your brand. Whatever the ad’s focus, the goal is to give potential customers a reason to connect with your business.
But you’re not just highlighting what makes your brand great and sending leads to a product page — where they may lose interest. In-chat conversations let you gather useful info about your customer, so your team can nurture and convert them.
Consideration: Encourage potential customers to ask questions
Have you ever walked into egypt data a shop and told a clerk you’re “just browsing”? Except 10 minutes later, you decide you actually want to talk to a clerk about an interesting product. Online shoppers are often the same. Give them the option to ask your brand questions with click-to-message ads that drive the middle of your funnel.
These promotions typically invite prospects to contact the brand with a CTA button that says, “Start a conversation.” Once a potential customer reaches the messaging app from the ad, your team member or chatbot can address any doubts they have by answering their questions.Going back to our bank example, say you want to create a click-to-message ad that encourages shoppers exploring your brand to apply for a credit card.