Cold calling (calling from a list) is a technology of mass advertising telephone communication aimed at attracting new clients. Who were not previously interested in the offered product. The main goal of calling a list of numbers is to identify the needs of the population and develop a cold base.
Like any other form of advertising, cold calling is not aimed at getting feedback or a long dialogue. Calling a list of numbers is used exclusively as a tool for developing a raw contact database obtained, for example, from a telephone directory.
Calling a list of numbers
In other words, it works with the coldest database, phone number list and this is a truly tough job for the most persistent. Of course, the main argument “for” the use of cold calling is attracting new customers with virtually no investment. But it is worth saying right away that it is not so easy to implement. The negative side of calling a list of phones is that these actions are actually spam, that is, an unauthorized message of advertising information to strangers, very often not inclined to receive it. This effect cannot be avoided with cold calls, so try to act nobly and convey the necessary information as concisely as possible in order to save the time of potential customers.
How to make a call (basic principles)
Now that you understand what cold calling is , you can begin to analyze the methodology for its implementation.
When calling a list of numbers , you need to prepare in advance a summary of your offer, that is, a commercial proposal that should interest the subscriber.
Speak in the simplest words possible, formulate your message in the form of “headlines” or slogans that are easy to remember and attract the attention of a potential client. When first introduced to an offer, there is no need for deep argumentation or working out objections. All this will still “mature”, but now you are only sowing “the good, the pure, the bright”. Therefore, in professional terminology, work on a cold base is often called “seeding”.
Add as many colors and comparisons as possible to your speech, use colorful and emotional metaphors so that after your words the right “picture” appears in people’s heads.
Remember that one of the answers to the question
It makes sense to use humor in your message, because it will help you create a good mood for the subscriber, and this will smooth out the first negative impression of an unexpected call. In general, the text for cold calls should resemble radio advertising as much as possible.
After you finish giving your main sales pitch, let the person know that after they call you will send them a message or email with more detailed information about your offer.
How to make a successful call?” is incredibly simple. Control the time! The ideal contact is one that lasts from five to ten seconds.
How not to do cold calling
When you are going to master the method of dialing a list of numbers , remember one thing right away – never ask questions. Forget about them! This especially applies to the following expressions:
• “Is it convenient for you to talk?”
• “Would you like us to send you/tell you/offer you …?”
• “When can I call you back?”
Remember, all these long “preludes” may have been relevant in the 80s. But now it’s a different century, so the technique for making cold sales should be different. Nowadays, people are too busy, they have no time to talk to representatives of different companies. Who are trying to sell them their goods and services. Therefore, when dialing phones , assume that after 15 seconds. The receiver will hang up automatically.
The second most important rule for those. Who use cold calling of a list of numbers is that you should never try to sell or “get the subscriber talking”. Again, The main goal of such calls is a mini-presentation of the product and identifying interest in it on the part of the potential client. Remember that 99.9 percent of subscribers are not happy with such calls. They always come at the wrong time. Many people simply do not like talking to strangers, and some do not like people at all.
That is why the person will be irritat
Again, When you try to sell him your product, he will throw out a huge number of different objections at you in response, to which you simply will not have time to respond. As a result, the potential client will have a negative perception of your product or service in his subconscious. And you definitely do not need this. Therefore, just briefly provide the information and let the client mature. For further contacts, try to work with the person using different channels (calls, messages on the phone and e-mail). As a result, the client will choose the most convenient way of communication for him. And will be able to make a decision about the need for your products in a calmer state.
It’s time to do some cold calling
Now you know how to make cold calls correctly, so you can attract many new clients. But in conclusion of this topic, it is impossible not to say that such calls have two sides of the coin. Each of which will manifest itself in the near future. The first will certainly be positive, because you will be able to quickly find out. How much your products are in demand among the population. And get many clients. But in the long term, due to excessive use of this method. Their level of loyalty to your organization may decrease. People will react increasingly negatively to such interference in their lives. Therefore, remember that this method is good, but it should be use in moderation, without annoying people.