The health crisis we are going through and the confinement it imposes on us are unprecedented, and each of us must adapt, both on a personal and economic level. Despite everything, the commercial activities of companies must try to maintain themselves, or even develop in this unprecedented context. To do this, the commercial development of your company – prospecting as well as BtoB marketing and sales customer loyalty – must also adapt to the exceptional context, on a day-to-day basis. The challenge is to find innovative solutions for BtoB companies that are adapted to the situation.
At Phone Partners , as experts in multi-channel BtoB commercial prospecting, we offer you some ideas to stimulate your commercial development by adapting your strategy.
Business strategy and health crisis: retaining your customers
As we discussed in a previous article on remote customer retention , if there is a time when remote customer relationship management makes sense, it is now.
To adapt to the current situation, it is important to find the speech that corresponds to the context, but also to your offer. For us, customer loyalty has always been as important as pure prospecting. Moreover, if there is a time when it is interesting and positive for everyone to cultivate human relationships, it is right now.
There is no shortage of tools for telegram database users list working remotely with cold calling and digital (mailing, social networks, Chatbot, web conferencing). But what will be decisive is what you are going to say to your customers, and how you are going to do it. This is why you can call on Phone Partners ; we build the speech with you, personalizing the content and tone for each of your customers, while analyzing your customers’ feedback.
> Do not hesitate to read our specific article on this subject.
Business strategy and health crisis: working on your brand awareness
If the times are not suitable for face-to-face sales prospecting, it may be interesting to work on the image and reputation of your brand. For this, many tools are being developed and allow you to get in touch with as many people as possible:
– Social networks: more than ever, Linkedin , Facebook , Twitter or Instagram have their card to play. Be present on these networks by sharing interesting information for your sector and your customers but also by highlighting your own messages adapted to the crisis situation we are experiencing.
– Newsletters are also a good way to get in touch directly with your B2B customers. Never forget to contextualize your offers or services, by adapting your message to the specific situation we are going through.
– Your website: Create content related to the crisis and the adaptation that we all need to develop. You definitely have something to say on the subject, and this can only interest your customers or prospects.
– Web conferences / live: Why not share your expertise with as many people as possible by offering web conferences on your subject? In addition to developing your reputation and working on your brand image, this can generate new leads.
On the other hand, all of this needs to be prepared and worked on in advance, with a well-established strategy, which is why today, more than ever, it is interesting to delegate to an external agency.
Business strategy and health crisis: optimize your natural referencing
The moment we are going through how to lower your email bounce rates pushes for introspection and in-depth work. Perhaps it is time to work on the natural referencing of your website, whether it is commercial or not, in order to boost your traffic?
Web presence is something that needs to be taken care of, and now more than ever, it’s an opportunity to ask yourself how you want your company to be represented.
Working on keywords related to the Covid-19 health crisis related to your sector may be appropriate at this time. Don’t hesitate to create content that will highlight these keywords, while working on your core message. For this too, it can be beneficial to rely on experts.
Business strategy and health crisis: think inbound marketing
This is also a good time to work on your clean emai company’s inbound marketing . A quick reminder: inbound marketing is a technique that allows you to attract visitors in order to convert them into leads and then into customers, using techniques such as marketing automation, lead nurturing and content creation. Inbound marketing allows the suspect (unidentified potential customer) to become active by making spontaneous requests. Thanks to inbound marketing techniques, you supply prospects with value-added information ( nurturing ), which has a double advantage: it establishes you as an expert in your field and it helps customers mature their choice.
Once again, this is a subject to work on, consistent with all the other previous points in these particular times, which do not allow for face-to-face sales.