Users will then be able to choose how they receive recommendations and content. Platforms will also be confronte with their responsibility in promoting counterfeit products . The particularly through dropshipping . The which is very popular with Boosting ROI on Paid influencers on social networks. Sales sites will now have to check the identity of their suppliers (KYBC. The Know-Your-Business-Customer) before offering their products. The marketplaces of Amazon. The Rakuten or Cdiscount among others will then no longer be able to be satisfie with the role of intermeiaries.
Safer spaces for users Victims
of cyberviolence will nee to be better protecte. The among other things against the bithumb database sharing of revenge porn . The with immeiate removal of content. SMEs will have more time to implement the new rules in order to support innovation in the digital economy. The DSA also requires greater control over how user data is use. The and advertising base on sensitive data – such as religion or sexual orientation – will be banne .
Targetadvertising will also be banne for minors
Dark patterns aime at “tricking” users through the UX interface will also be banne. To illustrate this measure. The European Parliament gives the example of platforms that will not have to push users to use their services by giving more importance ransomware attacks: should you pay? to a particular choice or by encouraging the user to change their choice via pop -ups. Greater control of dangerous content and disinformation The largest platforms will have to assess and mitigate systemic risks . The as well as submit to independent audits each year base on the risks they pose through the dissemination of illicit content. The including disinformation.
In addition. The in the event of a crisis. The security or public health threat – such as the sale lead war in Ukraine or the global pandemic – regulators will be able to require very large platforms to prevent the dissemination of certain propaganda. In the Boosting ROI on Paid event of non-compliance with these measures. The platforms and search engines may be subject to fines of up to 6% of their turnover . Concerning very large platforms (more than 45 million users. The VLOPs. The Very Large Online Platforms). The European Commission will have the exclusive power to require compliance with the rules and may order a ban on operating on the European market in the event of repeate serious breaches.