The human brain is very receptive to images and videos. Such content is ingrained in the memory and is retained for longer. In recent years, brands have recognized this trend and started to use the power of videos in their marketing campaigns.
The year 2020 faced a major setback due to the pandemic and businesses had to operate remotely. The sudden, drastic transition to the digital world accelerated the popularity of video as an advertising medium. Estimates suggest that by 2022, about 82% of global traffic will come from streaming videos and downloads.
In such a situation, brands and organizations that integrate video marketing have an advantage over the competition. In this article, we will highlight the latest video marketing trends that will allow us to get a better picture of how we can take advantage of their benefits.
real-time video shopping
Real-time shopping is a boon for millennials, consumer mobile number database a generation that suffers from a high fear of missing out (FOMO). Social media platforms such as Instagram and Facebook offer buyable video content to a limited number of creators.
We expect this to expand in the coming days and brands that are not online retailers of physical products will also have the opportunity to use such videos. This type of video marketing is particularly beneficial for brands whose target audience is a younger audience.
product videos for landing pages
The biggest benefit of having videos on your landing page is the fact that they do a great job of setting the mode and building the tone of the page. This way, the audience is more receptive and your messages are clearer.
If you are in e-commerce, you must have produced videos for the items you offer. Such videos give the viewer a better understanding of the item they are about to spend money on, setting more realistic expectations and thus minimizing the risk of 5 web design ideas to convert more leads [updated 2022] disappointment or bad online reviews.
live videos
In 2021, an average person watches more than 16 hours of video per day. It has pushed content creators to come up with new content and today there is no shortage of video options. In such a situation, the best way to reach your potential customers is through live videos. Since live videos are only available for 24 hours, users suffer from a lot of FOMO. Facebook users spend three times more time watching live content than the time they spend watching uploaded videos.
With live videos, people put in the effort to watch the video and understand its content. It is easier for a brand that wants to expand its reach to have a receptive audience. Nowadays, most social media platforms like Facebook, Instagram, Snapchat and YouTube offer live videos that brands can leverage.
cross-promotion of video content
Platforms like Facebook, TikTok, and Instagram see a lot of inbound content and can stop building traffic after a certain period of time. As a brand, you will put significant effort into creating and publishing videos . The best way to maximize the return on your efforts is to cross-promote the content on multiple digital platforms.
For example, you can create a long-form promotional video that can be published on both YouTube and the brand’s website. The video can then be turned into a SEP-optimized article that can be shared to drive traffic. Vertical videos, images, memes, and other short-form content can be cut from such a video if it can be deployed on the brand’s social media page.
Build personal relationships through videos
The COVID pandemic has made people realize the importance of human connection, and brands that strike a personal chord with audiences have an edge over the competition. You can incorporate videos into the email broadcast messages you send to your customers.
When responding to comments on your adb directory social media posts, video GIFs help keep things interesting. This way, you can expect better user engagement and faster relationship building. The click-through rate of emails with videos is 300% higher than emails without videos.
slow motion videos
A look at the latest video marketing statistics would show that such videos produce the most engaging content and are among the most popular Instagram trends . These grab the viewer’s attention in seconds and can be created without any professional skills.
As a brand, you can spend time thinking about things in your environment that are relevant to your product or brand. Then work on animating them through slow motion videos that grab the audience’s attention. Using tools like LifeLapse or even Instagram’s slow motion filter, such videos can be created in minutes.
Use raw content
With the pandemic restricting movement, video content creation has also taken a hit. Since necessity is the mother of innovation, newer forms of video content have been discovered that are performing better than traditional videos.