remember that proven channels such as text ads (though better targeted and personalised), remarketing and a user friendly site will still be a major cornerstone of the e-commerce business. So what is going to be trending in PPC in 2016? Video campaigns Video content definitely became a stronger and more important medium in 2015 thanks to all social media platforms, most notably Facebook who now focus much more on video and are offering a video ads option for the advertisers too.
Its impact will continue in 2016
During 2015 video campaigns in AdWords became bc data brazil part of the standard campaign menu and are not hidden anymore. Moreover, Google announced incorporating embedded video ads into Google search results which essentially means it’s becoming a mainstream medium and users will accept and expect such content. App promotion via AdWords Another recent addition to AdWords is a new campaign type that allows mobile app promotion directly via the AdWords interface. It’s called ‘Universal app campaign’ and lets you advertise your app across search, display, YouTube, adMob and Google Play.
App downloads are rising and
they are easier to promote, therefore we expect to see rise in this segment too. Mobile surpassing desktop During 2015 we’ve seen mobile traffic catching up with desktop and even surpassing it for some of our clients. According to data mobile devices are responsible for 53% of paid-search clicks and 69% of mobile searchers lead to a call straight from Google Search.
By now, you should have had
your mobile website polished and optimised. Now the goal will be toMake it more user friendly, implement easy checkouts and to increase conversion rates. That are . often still behind desktops. ID-based targeting Most of the traditional PPC. Advertising is still based on. Cookies, which brings obstacles in the multi-screen world and the. Contact with your user is lost once he switches to another device. Late this year, Google introduced a new type of targeting called ‘Customer match’ that allows following users based on their e-mail addresses which. Are then matched to signed-in users on Google.
This targeting method is no
longer cookie based, but uses ID based targeting instead so you can continue the conversation with your users even if they switch from laptop to their mobile phone. The background is changing and we think there will be a shift to cross-device targeting what happened at emms 2014 Dynamic ads and customised parameters within search adsre becoming a standard in PPC and show that personalised targeting, personalised offers and. Personalised ads will be trending in 2016, too.
Variety of platforms Search
and shopping capabilities go. Beyond usual Google, Yahoo and Bing and new platforms are booming right now. We can see the rise of Pinterest gambler data advertising and. Direct shopping on Pinterest with buyable pins, newly launched Instagram ads. And there are rumours about Facebook’s own search engine. Not only can you advertise on a variety of. Channels, there is often an integrated payment method so users can successfully