Lead generation and performs efficient follow-ups with automated communications and alerts to the sales team about the need for interaction with customers.
Social CRM
As you can see above, CRM is a traditional tool that evolves with the demands of companies and customers. One of these advances is the inclusion of solutions that connect social networks with other data already registered in the system.
Social networks are recognized
As a valuable database and relationship platform for the company when the focus is on its leads and current customers.
Therefore, creating an automated connection between them is a way to optimize data and processes. Among its benefits, we have:
interaction and engagement of leads and customers in real time. Social networks allow a company to provide immediate responses cambodia email list to its customers, whether in sales or customer service;
creation of a support channel that is widely used by leads and, consequently, easy for them to use;
monitoring the reactions of leads and customers in relation to marketing actions and business news, thus allowing the company to mediate to maintain the satisfaction and loyalty of its already acquired consumer base;
increased brand presence and exposure in an environment where its audience has a large presence;
identification of customers who have become brand advocates and who should be rewarded for this; and
Increased frequency and quality of relationships
The figures from Social in fact, dod has already started to Media Trends 2018 corroborate its effectiveness. According to the survey, 64.8% of companies use social media to interact with their customers, and 62.2% of them consider it to be very important for business .
But are your adb directory processes already automated and integrated enough with CRM?
Would adopting social CRM improve performance ? These are some questions that business managers need to ask themselves for their next investments, especially considering marketing automation solutions.
Marketing and sales automation