A website’s conversion rate is the ratio of the number of visitors who convert to the total number of unique visitors . There are different factors that impact its conversion capacity:
Relevance of the offer according to your traffic source: How visible are the publications you make in the various media? Measure your social media metrics and the visits to your site, based on this you can determine which products and content are of most interest to your audience.
Relationship you have with your visitors: They may be simply telegram database users list curious people, clients or qualified leads. Based on these factors, you will take subsequent actions to increase engagement, build loyalty or convert. Make sure your audience provides you with information so you can determine the characteristics of each visitor.
Type of product or service:
What needs does what you have to offer satisfy?
Product cost: Depending on the price of your products or services, you can make a lot of money from a few sales or make little money from a lot of sales.
Cost/Perceived value: This is the user’s perception of what they give and what they receive in return. To know if the value is correct, ask yourself how much what you offer is worth.
Copywriting: This varies depending on what the visitor knows about your brand and its culture. The length and extension of your pages will depend on the awareness level of your customers.
Design: In terms of user experience and usability . It must be a persuasive, intuitive, accessible and functional page. The user must find what he is looking for. The website must be like a kitchen; when a new visitor enters it is key that he easily understands where each element is.
In this sense, the page anticipates the user’s decisions . The process of browsing and discovering information must be friendly and without obstacles. To do this, try to add CTAs that contrast with the rest of the content, use clear typography and add alt text to images. Finally, make sure that the website is visible on all devices. A persuasive website is useless if users cannot view it correctly.
The key is the process
You should always keep in mind the following maxim how to write a powerful message Conversion optimization is about increasing profit.
Therefore, if you want to increase conversions , the solution is not to lower prices . It is true that by doing so your sales will increase significantly and everyone will want to buy your products or download your materials, but in reality, they only do so because of the price and this is not convenient.
Conversion optimization is about increasing desire, persuading, and staying uk data in your prospects’ heads, more and more . You must make them fall in love and gradually lead them to the end of the Conversion Funnel . Increasing your audience’s desire will reduce the effort required to carry out each action.
Keep in mind that the company’s sales process and the visitor’s purchasing cycle are not two separate things; on the contrary, they must always go hand in hand. Try to guide the user through the different steps they must take before carrying out the desired action, whether it be a registration or a purchase.
Is it difficult to convert?
You are not the only one who sometimes finds it difficult to obtain new prospects and clients. The reality is that:
Acquisition is more expensive than ever. It is increasingly difficult to attract users, compete on multiple platforms and have advanced technology.
The cost per conversion is becoming more expensive.
Consumer attention spans are lower than they were years ago, with people only spending 5-8 seconds on a page to decide whether to stay or leave and never return.
Marketers have less and less time to achieve greater results.
As a result, we constantly seek to optimize, but all we do is test. This is a big mistake! Optimizing conversion is not just about doing an A/B test , but it goes a little further, including quantitative and qualitative research, scientific methods, documentation, hypothesis generation and statistical comparison.