The digitalization of companies and the ease of travel that exists today also help, depending on the situation, to address the need for physical presence.
The truth is that there is a large part of the local Marketing effort that can be replicated in the international market, especially if we think about the Digital Marketing strategy.
Content: Any content you create for a particular market
if it extends to other markets, can be translated and/or localized for sharing.
Tip: Not all content will serve all markets. But there is a “core” of your business that will undoubtedly be useful for any geography.
Website: In case your website is yours you will also have to make some decisions. Create websites by language? By geography? It depends on your strategy. You can opt for a simple division by teacher database language (Spanish, Portuguese, English… without taking into account the country). However, if you have many local and very specific initiatives (events, campaigns, differentiated products) you may need to move towards a division by country. Obviously in any case you will have to consider SEO, and realize which keywords work best in each market. Pay attention to the terminologies specific to your business area, which often differ by country/geography.
Social media as an international global marketing strategy
Social Media: Remember that different geographies may have preferences for different platforms. Analyze your target markets and understand where your potential customers are, your competitors, who the thought leaders are . Shareable content can serve multiple markets, but don’t forget to balance with local content.
Tip: Pay attention to the different tones and forms of writing, sometimes they are very different.
Email marketing: If you have a robust database and you what functions does the medical consultation communicate with your customers/prospects in different markets and on a regular basis, take into account the time difference and the tone of your content. We all know that there are certain words or expressions in Spanish that not everyone understands the same way. Be careful when segmenting your database. Tip: If you work with multiple regions, you may want to consider including the country as a required field in your contact capture forms.
Paid Search (Google Ads) and Paid Social
(LinkedIn Ads, Facebook Ads, Instagram Ads): Here you can reach any audience (the reach is global) by segmenting according to your needs. Again, content can be replicated from other geographies or created specifically dating data for these markets. Pay attention to your budget, advertising costs in some geographies may not compensate for the financial effort. Monitor your campaigns very carefully and understand if you are receiving feedback and if it is worth insisting or changing tactics.