Why some content gets more retweets than others

You create quality, well-crafted content. You cite third-party sources, no post has less than 1,000 words, and you also have a journalist friend who reviews your posts to ensure you don’t make spelling or style mistakes. You’re consistent and you see that your retweets are increasing.

Yet others who don’t try as hard get a lot more attention and you don’t understand why.

You don’t have to be on Twitter for 3 years like I have to realize that things don’t always work out the way you expect. Common sense doesn’t apply here or it doesn’t really exist. Creating quality content isn’t enough to get the most retweets possible. In many cases popularity, attractiveness or just luck have a greater impact. According to my analysis, there are about 23 factors that can be classified into 5 groups.

Time-related factors

The “when” and “how much” factor into increasing the number of retweets on a post. It’s normal to want to post as soon as you’ve finished a post. You’ve put a lot of effort into creating it and you’re eager to see if you get good feedback. Waiting until the right time has come may be a better option.

a) Good timing to receive the most coverage : the best timing and frequency to launch a tweet is something that is based on tools and experience. In china phone number library my case I get the most coverage between 11-12 at night. The same time slot in the morning also gets good results but does not reach as many people and therefore is shared by a smaller number of people.

b) Posts published continuously over time : if you don’t only deal with current issues and your content is written for eternity, you have the opportunity to increase retweets over time. A post written 1 year ago may still be valid today. With a much lower frequency, you can “remind” those posts that have long since left the front page.

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Post was published on the same day

the probability of getting a retweet of your post also depends on the date of publication. For many Twitter users, the goal is to share content that the number of visitors to the website no one or only a few have previously published in order to have the “first” on Twitter. The impact is therefore always greater in the first 24 hours of the post uk data appearing and you have to take advantage of that.

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