Basing the information that will be includ in your ad on “guesses” can seriously harm your results, causing you to pay dearly for advertising.
(cultur or popular), images (if the platform allows), demographic data, location, interests or keywords.
Testing is a fundamental step in your digital marketing strategy, so set aside part of your budget to carry out this task.
5. Do not disable campaigns that sell out-of-stock products
If you think that good results in performance mia are achiev only with strategies carri out within the scope of Digital Marketing, you are very wrong.
All sectors of the company must work together, and one of them is inventory. Keeping an advertisement for products that do not exist in your company is clearly the same as throwing money into a fire.
It may seem like a silly hong kong email list thing, but it’s not uncommon for it to happen. It’s not uncommon to find ads running normally and when you click on the link you are direct to a page that states that the product is no longer in stock or is no longer being sold, or worse, it doesn’t even open any information.
6. Not updating the price in campaigns
Another error that occurs due to the lack of integration between the marketing department and other sectors of the company is the lack of updating the price of products in active campaigns.
This error, in addition to causing your company to lose a sale, can generate serious problems involving the legal sphere.
Since the ad shows the longer a user stays on a platform a certain price and the landing page shows another, your customer may demand that you sell the product at the advertis price, under penalty of accusing your company of carrying out false advertising to deceive or mislead customers, even if generating agb directory this type of doubt was not intentional.