When you advertise on Google AdWords, the number of visitors increases significantly. This creates more opportunities to increase sales and thus improve the conversion rate.
4.2. Average ticket
The average ticket is the average amount spent per order in e-commerce. It is very interesting to create actions to increase this metric, such as offering combos, free shipping above a certain amount, among others.
To calculate this metric, you must define the analysis time, know the total amount invoiced and the number of orders. With this data in hand, the calculation is done as follows:
Average ticket total revenue number of orders
4.3. CAC
CAC stands for Customer Acquisition Cost. strategies to attract a new consumer to the brand.
This is a very important belgium email list indicator for our guide, since we are talking about an investment in advertising. It is expected that this action will bring in a good number of new customers. But is the investment worth it? Let’s calculate.
To do this, all the value related to marketing and sales strategies and the number of new customers generated are calculated, always in a given period of time. Then, the following formula is applied:
CAC = total investment made in the strategy / number of new customers generated
If the CAC is higher than the average
Ticket, it means aero leads that you are spending more to acquire a customer than they are spending on purchases from your e-commerce. If this is your case, you should carefully evaluate the situation. In subscription plans and monthly services, the acquisition value may be high, but the long-term return is very interesting.
Therefore, when running an automated campaign to close website visitors evaluating CAC, take into account the average time that the customer remains a subscriber to the product or service, analyzing the revenue generated throughout the customer journey Number of visitors to the website