Is related to the number of opportunities. By increasing the number of visits, the chances of conversion into sales increase.
The AdWords campaign should generate a lot of traffic. Always monitor this indicator to see if the objective is being achieved and the planning is well done.
4.5. ROI
ROI represents the return on investment. Considering the amount spent on the campaign, was the return worth it? The calculation is as follows:
ROI (%) = [(Return on investment – total investment of the action) / total investment of the action] x 100
With this indicator we can see the return obtained from your AdWords campaign
5. 3 Tips You Can’t Ignore to Optimize Your AdWords Campaign
5.1. Don’t interrupt a lead-generating campaign
In times of crisis, some brazil email list people may suggest pulling back on advertising. Don’t do this! An AdWords campaign can generate great returns on investment. Cutting back on this possibility would only hurt your business even more.
Always evaluate the performance of the strategy. If it is not delivering the expected results, propose changes or discontinue it, if necessary. However, if it generates leads, maintain or even increase the amount invested.
Don’t forget about mobile devices
Internet access via mobile devices has been growing significantly. With the development of technology, we use cell phones, tablets and other devices on a daily basis.
Therefore, it is aero leads important to think about this aspect when directing visitors to a page. It must be responsive , maintaining the quality of reading and viewing on any device and screen size.
5.3. Monitor 7 ways to level up your cold email copywriting using data the competition
Keep an eye on your competition. Since AdWords works like an open auction, you can see where other businesses are focusing and see opportunities that you haven’t seen yet.