Albacross is a lead generation tool that analyzes the inbound traffic of a website and shows which companies the traffic belongs to.
It provides an extensive set of data about every detected company along with its website, size, revenue, physical address, as well as the contact emails and phone numbers of the key decision-makers.
Their goal
Book a demo with the decision-maker from the company bulk mail masters that visited the website. Instead of spending a significant amount of time to do this manually, the Albacross team planned to automate the entire process and run on autopilot.
Their strategy
Since their product captures contact details from companies who visit a website, Albacross already had their target audience figured out.
To transfer leads to lemlist, they are using Zapier workflows. Another important thing that happens in this step is that existing customers are being filtered out. This way, the campaign will be targeting unregistered leads only.
When it comes to lemlist and the email outreach part, Albacross launched a 3-step email sequence pitching demo calls with one of the company representatives.
The first email is an introductory one which explains why they are reaching out, while also mentioning that the recipient can do the same for their business.
To make the message a bit personalized, their team netflix encourages them to provide is using {{firstName}} and {{companyName}} custom fields, both in the body and subject line. The idea behind it is for every recipient to receive an email with familiar names in it.
Next steps for Albacross
When we got this story pitch from Albacross, we were really happy to see them grinding and finding creative ways to do email outreach.
If this was NBA, these first results they’re seeing could be considered as if they won a few opening games.
After talking to their team, it was great to see they’re already thinking about how to improve and double down on the strategy, while keeping it as automated as possible.
Since this is an #OutreachStory after all, something job data that all of us can relate to, we’ve decided to outline some of the potential things that might be interesting to test next:
- A/B test personalized images and dynamic landing pages to increase meetings booked and meetings closed
- Drive better open rates and click-through-rates by A/B testing subject lines and the copy
- Testing different follow up frequency and quantity to boost conversions
In essence, Albacross is on the right track, using creative outreach automation between our two tools in a cool way. Curious to see what they do in round two.