Profile: Rachael Collins, 39, working mother of two daughters, British expat living in Hong Kong.
Rachael and her husband recently purchas their first apartment in Hong Kong and are in the process of renovating the apartment, which will take about 3 months. The family decid to replace some of their old electronic equipment and purchase some new ones.
On the first day, Rachael began searching
for “refrigerator” on X Electronics, a well-known electronics chain. On X Electronics’ website, Rachael also brows a few other products, including microwaves and vacuum cleaners. X Electronics’ CDP platform collect all of this data and stitch them together with a single customer profile. At this stage, CDP only referr to Rachael as an anonymous user with a unique ID. Bas on the products Rachael brows , CDP classifi Rachael into the “m ium-siz potential customer with multiple product interests” segment.
CDP starts pushing more display ads
to Rachael, including the latest promotions for refrigerators, microwaves, and vacuum cleaners (the products Rachael had look at). Because the ads are relevant, Rachael bc data india clicks on them and revisits X Electronics’ website, where she browses more products, including TVs, stereo systems, and washing machines. Their new apartment is much bigger than their current one, and Rachael wants it all! She also signs up to receive X Electronics’ email newsletter.
Bas on Rachael’s most recent digital
footprint, CDP then promot Rachael to the “High why routines are the most exciting thing that can Potential Customers with Bundling Opportunities” segment. Since Rachael had previously submitt her email address when signing up to receive the newsletter, CDP then sent Rachael an automat email with a promotional offer of “Buy $20,000 or more and get 10% off.” This offer was attractive uk data to Rachael because she was planning to buy several new electronic devices for her new apartment. After some price comparisons, Rachael decid that X Electronics’ bundle purchase offer offer the best price and decid to go ahead with the purchase.