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Data is power – Why a Customer Data Platform (CDP) is critical to modern business success
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Today’s consumers are interacting with
businesses in a truly omnichannel way. , liking or disliking your social posts, chatting with your customer service reps on your WhatsApp channel, and clicking on your latest email promotion. These digital interactions generate powerful data that can be us to enhance the customer experience (CX). According to Forbes, companies that are customer-centric have 60% higher profits than those that are not. Continuously improving the customer experience is at the heart of many successful organizations.
Data unification – a comprehensive
understanding of customers
With so much data at hand, the challenge is: How do I organize all of this data in a unifi way so that it tells the story of our customers and impacts the way we do business? Data bc data singapore unification is key. Sure, we’re measuring email open and click rates, monitoring website traffic and social m ia performance. But too often, companies analyze data in channel silos, which doesn’t provide a holistic view of all customer digital interactions. We know part of the customer story, but not the whole story.
What is a CDP and how can it improve your business performance?
A customer data platform (CDP) can help unify how to organize a team meeting that doesn’t waste everyone’s time customer data. Explaining how a CDP works can get a little technical. In layman’s terms, we understand that a CDP is a platform that collects all digital customer activity data from multiple channels (the most common channels are websites, email marketing, social m ia) and stitches uk data this data together under a single customer profile. Below we will demonstrate how a well-execut CDP solution can improve customer experience and business performance through the experience of a typical consumer.